Clipto: Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device. Swell AI: Swell AI transcribes podcast audio and video with automatic speaker labeling and turns the transcript into show notes, articles, summaries, and social posts. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Clipto when creators and editors transcribing and searching large libraries of footage, podcasts, and interviews matters most, and Swell AI when turning a single episode into show notes, a blog article, and social posts for distribution matters most. Try them side by side on real calls before deciding — needs vary by team.
Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device.
Swell AI transcribes podcast audio and video with automatic speaker labeling and turns the transcript into show notes, articles, summaries, and social posts.
Clipto is an AI-powered transcription and knowledge assistant built exclusively for Mac that functions as a fully local, searchable media library for audio and video. It transcribes and indexes a range of content including videos, audio files, podcasts, meetings, interviews, and lectures, with automatic transcription, speaker labeling, and AI summaries that condense long recordings. Its standout capability is search: users can run natural-language queries across large volumes of media, jump to exact timecodes for spoken dialogue, and surface people, scenes, and objects across their library. Processing is fully local and works offline with no cloud uploads, which the product positions as a privacy-focused architecture for creators and professionals who manage large media collections. Clipto integrates with creative and storage tools, including Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders, and offers auto-tagging to keep footage organized. It targets content creators such as photographers, video editors, filmmakers, agencies, and marketers, but its transcription of meetings and interviews makes it relevant for capturing and revisiting conversations as well. The app is actively operating, requires Apple Silicon Macs with sufficient memory and a recent macOS version, and also offers an iOS app. Free and paid plans are referenced. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Swell AI is a transcription and content-repurposing platform built for podcasters, content creators, marketers, and agencies. Users upload audio or video, or pull episodes in from sources such as RSS feeds, Apple Podcasts, YouTube links, and cloud storage like Dropbox, Google Drive, and OneDrive. Swell AI generates a transcript in which speakers are automatically identified and labeled, and provides a transcript editor where you can highlight and clip sections, which the platform saves for reuse across a team. From the same transcript it produces repurposed content: show notes, summaries, long-form SEO articles, newsletters, titles and keywords, and social posts such as LinkedIn posts, Twitter/X threads, and Instagram captions. It can also export highlighted sections as video clips and audiograms, and create an episode-trained chatbot that can be embedded on a site. The platform offers a REST API for custom integrations and a dashboard for managing multiple shows. It is distinct in pairing accurate transcription with a broad, podcast-focused repurposing pipeline rather than transcription alone.
Best suited for
Clipto is a free tier with paid upgrades (freemium); Swell AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Clipto | Swell AI |
|---|---|---|
| Core capability | On-device AI transcription with no cloud uploads, works offline | Audio and video transcription with automatic speaker identification and labeling |
| Standout feature | Automatic speaker labeling in transcripts | Transcript editor for highlighting and clipping sections, with AI-suggested compelling segments |
| Team usage | One-click AI summaries of long recordings | Content repurposing into show notes, summaries, SEO articles, newsletters, and social posts |
| Integrations | Natural-language search across large media libraries with timecode jumping | Video clip and audiogram export from highlighted transcript sections |
| Languages & capture | Scene, object, and person recognition across content | Bulk import from RSS feeds, Apple Podcasts, YouTube, and cloud storage (Dropbox, Google Drive, OneDrive) |
| Best-fit workflow | Integrations with Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders | REST API and multi-show dashboard for teams and agencies |
Clipto
Choose Clipto if you need creators and editors transcribing and searching large libraries of footage, podcasts, and interviews — strengths include fully local, offline processing for privacy-conscious users.
Swell AI
Choose Swell AI if you need transcribing podcast episodes and labeling speakers for an accurate, editable transcript — strengths include combines accurate transcription with a wide range of automated repurposing outputs in one tool.
Clipto
Swell AI
It depends on your workflow. Clipto is strong for creators and editors transcribing and searching large libraries of footage, podcasts, and interviews, while Swell AI is strong for transcribing podcast episodes and labeling speakers for an accurate, editable transcript. Both transcribe and summarize meetings.
Clipto is a free tier with paid upgrades and Swell AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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