Clipto: Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Clipto when creators and editors transcribing and searching large libraries of footage, podcasts, and interviews matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
Clipto is an AI-powered transcription and knowledge assistant built exclusively for Mac that functions as a fully local, searchable media library for audio and video. It transcribes and indexes a range of content including videos, audio files, podcasts, meetings, interviews, and lectures, with automatic transcription, speaker labeling, and AI summaries that condense long recordings. Its standout capability is search: users can run natural-language queries across large volumes of media, jump to exact timecodes for spoken dialogue, and surface people, scenes, and objects across their library. Processing is fully local and works offline with no cloud uploads, which the product positions as a privacy-focused architecture for creators and professionals who manage large media collections. Clipto integrates with creative and storage tools, including Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders, and offers auto-tagging to keep footage organized. It targets content creators such as photographers, video editors, filmmakers, agencies, and marketers, but its transcription of meetings and interviews makes it relevant for capturing and revisiting conversations as well. The app is actively operating, requires Apple Silicon Macs with sufficient memory and a recent macOS version, and also offers an iOS app. Free and paid plans are referenced. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Clipto is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Clipto | Substrata |
|---|---|---|
| Core capability | On-device AI transcription with no cloud uploads, works offline | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Automatic speaker labeling in transcripts | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | One-click AI summaries of long recordings | Email signal analysis for sentiment and engagement |
| Integrations | Natural-language search across large media libraries with timecode jumping | Deal momentum tracking across conversations |
| Languages & capture | Scene, object, and person recognition across content | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Integrations with Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
Clipto
Choose Clipto if you need creators and editors transcribing and searching large libraries of footage, podcasts, and interviews — strengths include fully local, offline processing for privacy-conscious users.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Clipto
Substrata
It depends on your workflow. Clipto is strong for creators and editors transcribing and searching large libraries of footage, podcasts, and interviews, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
Clipto is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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