Clipto: Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device. Strella: AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Clipto when creators and editors transcribing and searching large libraries of footage, podcasts, and interviews matters most, and Strella when b2b and b2c qualitative studies with built-in recruitment matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device.
AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls.
Clipto is an AI-powered transcription and knowledge assistant built exclusively for Mac that functions as a fully local, searchable media library for audio and video. It transcribes and indexes a range of content including videos, audio files, podcasts, meetings, interviews, and lectures, with automatic transcription, speaker labeling, and AI summaries that condense long recordings. Its standout capability is search: users can run natural-language queries across large volumes of media, jump to exact timecodes for spoken dialogue, and surface people, scenes, and objects across their library. Processing is fully local and works offline with no cloud uploads, which the product positions as a privacy-focused architecture for creators and professionals who manage large media collections. Clipto integrates with creative and storage tools, including Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders, and offers auto-tagging to keep footage organized. It targets content creators such as photographers, video editors, filmmakers, agencies, and marketers, but its transcription of meetings and interviews makes it relevant for capturing and revisiting conversations as well. The app is actively operating, requires Apple Silicon Macs with sufficient memory and a recent macOS version, and also offers an iOS app. Free and paid plans are referenced. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Strella is an AI-powered customer research platform designed to run in-depth interviews and generate actionable insights in hours rather than weeks. Teams create a study in minutes using AI-generated, unbiased discussion guides that any team member can refine and launch, and they can either lead interviews themselves or hand moderation to Strella's AI moderator for faster results. During AI-moderated sessions, the platform conducts the conversation and adapts questions in real time based on each participant's responses, asking thoughtful follow-up questions to explore topics more deeply. Strella handles study logistics including recruitment, incentives, and scheduling, and offers a choice between interviewing customers a team already knows or recruiting from a panel of millions of global participants with targeting across professional, demographic, and behavioral segments; it supports research in dozens of languages for both B2B and B2C studies. On the analysis side, the platform synthesizes findings in real time, identifies themes across participants and segments, and lets researchers chat with their research to generate video highlight reels and pull insights at multiple levels, from an individual participant up to broader strategic patterns. The company is venture-backed and reports use by recognized consumer brands. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Clipto is a free tier with paid upgrades (freemium); Strella is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Clipto | Strella |
|---|---|---|
| Core capability | On-device AI transcription with no cloud uploads, works offline | AI moderator conducting adaptive, in-depth interviews in real time |
| Standout feature | Automatic speaker labeling in transcripts | Optional human-led moderation alongside AI-moderated sessions |
| Team usage | One-click AI summaries of long recordings | AI-generated unbiased discussion guides editable by the team |
| Integrations | Natural-language search across large media libraries with timecode jumping | Recruitment, incentives, and scheduling handled in-platform |
| Languages & capture | Scene, object, and person recognition across content | Real-time synthesis with cross-participant and segment-level themes |
| Best-fit workflow | Integrations with Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders | Chat-with-research and video highlight reel generation |
Clipto
Choose Clipto if you need creators and editors transcribing and searching large libraries of footage, podcasts, and interviews — strengths include fully local, offline processing for privacy-conscious users.
Strella
Choose Strella if you need rapid customer discovery and concept validation interviews — strengths include flexibility to run interviews via ai or have a human moderate.
Clipto
Strella
It depends on your workflow. Clipto is strong for creators and editors transcribing and searching large libraries of footage, podcasts, and interviews, while Strella is strong for rapid customer discovery and concept validation interviews. Both transcribe and summarize meetings.
Clipto is a free tier with paid upgrades and Strella is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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