Clipto: Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device. Invoca: Invoca is an AI conversation intelligence and call tracking platform that records, transcribes, and analyzes inbound phone calls to connect them to marketing and sales outcomes. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Clipto when creators and editors transcribing and searching large libraries of footage, podcasts, and interviews matters most, and Invoca when contact centers analyzing and coaching agents to improve call close rates matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device.
Invoca is an AI conversation intelligence and call tracking platform that records, transcribes, and analyzes inbound phone calls to connect them to marketing and sales outcomes.
Clipto is an AI-powered transcription and knowledge assistant built exclusively for Mac that functions as a fully local, searchable media library for audio and video. It transcribes and indexes a range of content including videos, audio files, podcasts, meetings, interviews, and lectures, with automatic transcription, speaker labeling, and AI summaries that condense long recordings. Its standout capability is search: users can run natural-language queries across large volumes of media, jump to exact timecodes for spoken dialogue, and surface people, scenes, and objects across their library. Processing is fully local and works offline with no cloud uploads, which the product positions as a privacy-focused architecture for creators and professionals who manage large media collections. Clipto integrates with creative and storage tools, including Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders, and offers auto-tagging to keep footage organized. It targets content creators such as photographers, video editors, filmmakers, agencies, and marketers, but its transcription of meetings and interviews makes it relevant for capturing and revisiting conversations as well. The app is actively operating, requires Apple Silicon Macs with sufficient memory and a recent macOS version, and also offers an iOS app. Free and paid plans are referenced. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Invoca is an enterprise conversation intelligence and call tracking platform built for marketing teams, contact centers, and revenue/engagement teams. Using dynamic number insertion, it attributes inbound phone calls back to the specific campaigns, keywords, and ad interactions that drove them, then layers AI-powered analysis on top of that attribution data. Calls are captured, recorded, and transcribed into searchable text, and Invoca's Signal AI suite analyzes the conversations to surface insights, detect outcomes, and score agent performance against custom KPIs. Its Signal AI Studio lets users build custom no-code AI models that detect the specific moments they care about, such as new leads or appointment confirmations. The platform also separates caller and agent sentiment, integrates with ad platforms, CRMs, and contact center software, and offers voice and SMS AI agents for engaging and routing leads. It is aimed at industries with high-value phone interactions, including automotive, insurance, healthcare, financial services, retail, telecom, and home services.
Best suited for
Clipto is a free tier with paid upgrades (freemium); Invoca is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Clipto | Invoca |
|---|---|---|
| Core capability | On-device AI transcription with no cloud uploads, works offline | Call tracking and marketing attribution via dynamic number insertion (DNI) |
| Standout feature | Automatic speaker labeling in transcripts | Call recording and AI-powered transcription into searchable text |
| Team usage | One-click AI summaries of long recordings | Signal AI conversation analytics that analyzes calls to detect outcomes and surface insights |
| Integrations | Natural-language search across large media libraries with timecode jumping | Signal AI Studio for building custom no-code AI models trained on your own calls |
| Languages & capture | Scene, object, and person recognition across content | Separate caller and agent sentiment analysis plus agent performance scoring |
| Best-fit workflow | Integrations with Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders | Integrations with ad platforms, CRMs, and contact center software |
Clipto
Choose Clipto if you need creators and editors transcribing and searching large libraries of footage, podcasts, and interviews — strengths include fully local, offline processing for privacy-conscious users.
Invoca
Choose Invoca if you need marketing teams measuring which campaigns and keywords drive revenue-generating phone calls — strengths include combines marketing attribution with conversation intelligence in one platform, tying calls to revenue.
Clipto
Invoca
It depends on your workflow. Clipto is strong for creators and editors transcribing and searching large libraries of footage, podcasts, and interviews, while Invoca is strong for marketing teams measuring which campaigns and keywords drive revenue-generating phone calls. Both transcribe and summarize meetings.
Clipto is a free tier with paid upgrades and Invoca is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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