Clipto: Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device. DoReveal: An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Clipto when creators and editors transcribing and searching large libraries of footage, podcasts, and interviews matters most, and DoReveal when generating codebooks, themes, personas, and journey maps from research recordings matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Mac-based AI transcription and knowledge assistant that indexes and searches meetings, interviews, podcasts, lectures, and other audio/video locally on-device.
An AI-powered qualitative research platform that transcribes and analyzes interviews, focus groups, and meeting recordings to surface themes and insights.
Clipto is an AI-powered transcription and knowledge assistant built exclusively for Mac that functions as a fully local, searchable media library for audio and video. It transcribes and indexes a range of content including videos, audio files, podcasts, meetings, interviews, and lectures, with automatic transcription, speaker labeling, and AI summaries that condense long recordings. Its standout capability is search: users can run natural-language queries across large volumes of media, jump to exact timecodes for spoken dialogue, and surface people, scenes, and objects across their library. Processing is fully local and works offline with no cloud uploads, which the product positions as a privacy-focused architecture for creators and professionals who manage large media collections. Clipto integrates with creative and storage tools, including Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders, and offers auto-tagging to keep footage organized. It targets content creators such as photographers, video editors, filmmakers, agencies, and marketers, but its transcription of meetings and interviews makes it relevant for capturing and revisiting conversations as well. The app is actively operating, requires Apple Silicon Macs with sufficient memory and a recent macOS version, and also offers an iOS app. Free and paid plans are referenced. Pricing varies by plan. Check the official website for current pricing.
Best suited for
DoReveal is a web-based AI platform built for qualitative researchers who need to turn interviews, focus groups, and meeting recordings into structured insights. Users upload audio and video files, paste or import transcripts, or connect Zoom recording links; the platform also offers a bot for live meeting recordings, with live capture via Zoom, Teams, and Google Meet described as coming soon. It transcribes the audio, automatically identifies speakers and distinguishes moderators from participants, and accepts input in over 100 languages with analysis output in around 10 languages. Analysis features include structured research grids, thematic pattern discovery, automated codebook generation, persona and journey-map building, a quote finder with audio/video clip creation, report generation, and an AI chat for interrogating data using frameworks such as Jobs-to-Be-Done and Emotional Laddering. It targets freelance researchers, research agencies, in-house teams, and academics across sectors like pharmaceuticals, technology, and consulting. The company states user data is never used to train models, offers automatic PHI/PII redaction, and encrypts data at rest and in transit.
Best suited for
Clipto is a free tier with paid upgrades (freemium); DoReveal is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Clipto | DoReveal |
|---|---|---|
| Core capability | On-device AI transcription with no cloud uploads, works offline | Transcription with automatic speaker identification, distinguishing moderators from participants |
| Standout feature | Automatic speaker labeling in transcripts | Support for audio/video uploads, pasted or imported transcripts, and Zoom recording links |
| Team usage | One-click AI summaries of long recordings | AI chat to interrogate data, compare cohorts, and trace evidence to source quotes |
| Integrations | Natural-language search across large media libraries with timecode jumping | Automated codebook generation, thematic analysis, and structured research grids |
| Languages & capture | Scene, object, and person recognition across content | Quote finder with audio/video clip creation and automated report generation |
| Best-fit workflow | Integrations with Adobe Premiere Pro, Dropbox, Google Drive, NAS, and local folders | Input support for 100+ languages with analysis output in multiple languages |
Clipto
Choose Clipto if you need creators and editors transcribing and searching large libraries of footage, podcasts, and interviews — strengths include fully local, offline processing for privacy-conscious users.
DoReveal
Choose DoReveal if you need transcribing and analyzing in-depth interviews and focus groups for ux or market research — strengths include purpose-built for qualitative research workflows such as interviews and focus groups, beyond simple meeting notes.
Clipto
DoReveal
It depends on your workflow. Clipto is strong for creators and editors transcribing and searching large libraries of footage, podcasts, and interviews, while DoReveal is strong for transcribing and analyzing in-depth interviews and focus groups for ux or market research. Both transcribe and summarize meetings.
Clipto is a free tier with paid upgrades and DoReveal is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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