Cleft Notes: AI voice-note app that turns spoken thoughts and meeting audio into structured, organized notes. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cleft Notes when capturing post-meeting recaps and action items by voice matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI voice-note app that turns spoken thoughts and meeting audio into structured, organized notes.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
Cleft Notes is an AI-powered voice-note app that captures spoken thoughts, meeting recaps, and other audio and converts them into structured, readable notes. Users record by speaking, and the app transcribes the audio and reshapes it into organized output, offering formats such as bulleted and headed notes, flowing paragraphs without bullets, or a cleaned-up verbatim transcript. It performs transcription on-device, which allows it to work offline and supports a privacy-focused approach, with encrypted cloud sync and local file storage that users control. Cleft integrates with a range of productivity tools, including Notion, Apple Notes, Obsidian, Todoist, and automation via Zapier, so notes can flow into existing workflows. The app is available across the Apple ecosystem, including iPhone, iPad, Mac, Apple Watch, and CarPlay, making it convenient to capture thoughts hands-free. While it is broadly a voice-to-notes tool, it is commonly used to capture meeting summaries and post-meeting recaps, and it is aimed at professionals and individuals who think out loud and want spoken input turned into well-formatted notes rather than raw recordings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cleft Notes is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cleft Notes | Substrata |
|---|---|---|
| Core capability | On-device transcription that works offline | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Multiple output formats: organized, no-bullets, or verbatim | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Encrypted cloud sync with user-controlled local storage | Email signal analysis for sentiment and engagement |
| Integrations | Integrations with Notion, Apple Notes, Obsidian, Todoist, and Zapier | Deal momentum tracking across conversations |
| Languages & capture | Available on iPhone, iPad, Mac, Apple Watch, and CarPlay | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Hands-free voice capture of thoughts and meeting recaps | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
Cleft Notes
Choose Cleft Notes if you need capturing post-meeting recaps and action items by voice — strengths include on-device transcription enables offline use and privacy.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Cleft Notes
Substrata
It depends on your workflow. Cleft Notes is strong for capturing post-meeting recaps and action items by voice, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
Cleft Notes is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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