Cirrus Insight: Salesforce-focused sales productivity platform whose Conversation Intelligence module records meetings, transcribes them word-for-word in real time, and auto-generates summaries and next steps synced to CRM. Kapwing: Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cirrus Insight when recording, transcribing, and summarizing sales calls and customer meetings matters most, and Kapwing when collaboratively editing captions across a team matters most. Run both through a week of actual calls to see which suits your workflow.
Salesforce-focused sales productivity platform whose Conversation Intelligence module records meetings, transcribes them word-for-word in real time, and auto-generates summaries and next steps synced to CRM.
Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription.
Cirrus Insight is a Salesforce-centric sales productivity platform that pairs CRM email/calendar sync and sales-acceleration tools with a Conversation Intelligence and Meeting AI capability aimed at customer-facing teams. Its meeting bot sits in calls as an attendee, captures video, transcribes conversations word-for-word in real time, and produces post-meeting insights, draft follow-up emails, and suggested next steps. It also offers pre-meeting briefs that pull attendee and company context from sources like Salesforce, public web data, and third-party datasets (the separate Meeting AI feature focuses specifically on this pre-meeting research), plus live in-meeting coaching and answers on the fly. Captured contacts, conversations, and company data are written back automatically to Salesforce, which is the platform's primary integration; it also works alongside Gmail and Outlook inboxes. Because recording and transcription are delivered as part of a broader sales/CRM suite rather than a standalone notetaker, it best fits teams already standardized on Salesforce. The company says it serves 50,000+ customer-facing teams. Pricing is modular and quote-based: seats can be purchased per feature, no public dollar figures or named tiers are listed, and a survey or demo is required for exact figures.
Best suited for
Kapwing is a collaborative, browser-based video creation and editing platform that includes automatic subtitle generation and transcription among its core tools. Users can upload audio or video, or create content within the editor, and Kapwing's auto subtitle generator transcribes the spoken audio into time-synced captions that can be edited, restyled, and exported. The platform also offers a dedicated function to turn videos into text automatically, producing a transcript from the recording. Captions can be translated into many languages, supporting creators who publish across regions. Kapwing positions itself as a workspace for teams, with collaboration features that let multiple people work on the same project, alongside a broad set of editing tools such as trimming, resizing for different platforms, and adding text and graphics. It is aimed at social media teams, marketers, educators, and creators who need quick, editable captions and transcripts integrated directly into a video editing and collaboration workflow rather than a separate transcription service. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cirrus Insight is a free tier with paid upgrades (paid); Kapwing is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cirrus Insight | Kapwing |
|---|---|---|
| Core capability | Meeting bot with call recording & real-time transcription | Automatic subtitle and caption generation |
| Standout feature | Post-meeting insights, follow-up drafts & next steps | Video-to-text transcription |
| Team usage | Pre-meeting AI briefs (Meeting AI) | Subtitle translation across many languages |
| Integrations | Live in-meeting coaching | Browser-based collaborative editing workspace |
| Languages & capture | Automatic Salesforce sync | Editing tools for trimming, resizing, and styling captions |
Cirrus Insight
Choose Cirrus Insight if you need recording, transcribing, and summarizing sales calls and customer meetings — strengths include bot joins calls as an attendee, captures video, and transcribes word-for-word in real time, then surfaces post-meeting insights, draft follow-ups, and next steps.
Kapwing
Choose Kapwing if you need adding auto-generated subtitles to social and marketing videos — strengths include collaboration features let teams work on the same project.
Cirrus Insight
Kapwing
It depends on your workflow. Cirrus Insight is strong for recording, transcribing, and summarizing sales calls and customer meetings, while Kapwing is strong for adding auto-generated subtitles to social and marketing videos. Both transcribe and summarize meetings.
Cirrus Insight is a free tier with paid upgrades and Kapwing is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
More head-to-head comparisons involving Cirrus Insight and Kapwing.
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