Cirrus Insight: Salesforce-focused sales productivity platform whose Conversation Intelligence module records meetings, transcribes them word-for-word in real time, and auto-generates summaries and next steps synced to CRM. Great Question: All-in-one UX research platform combining recruitment, scheduling, and AI analysis of interviews into a connected research repository. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cirrus Insight when recording, transcribing, and summarizing sales calls and customer meetings matters most, and Great Question when auto-summarizing and tagging interview sessions with ai matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Salesforce-focused sales productivity platform whose Conversation Intelligence module records meetings, transcribes them word-for-word in real time, and auto-generates summaries and next steps synced to CRM.
All-in-one UX research platform combining recruitment, scheduling, and AI analysis of interviews into a connected research repository.
Cirrus Insight is a Salesforce-centric sales productivity platform that pairs CRM email/calendar sync and sales-acceleration tools with a Conversation Intelligence and Meeting AI capability aimed at customer-facing teams. Its meeting bot sits in calls as an attendee, captures video, transcribes conversations word-for-word in real time, and produces post-meeting insights, draft follow-up emails, and suggested next steps. It also offers pre-meeting briefs that pull attendee and company context from sources like Salesforce, public web data, and third-party datasets (the separate Meeting AI feature focuses specifically on this pre-meeting research), plus live in-meeting coaching and answers on the fly. Captured contacts, conversations, and company data are written back automatically to Salesforce, which is the platform's primary integration; it also works alongside Gmail and Outlook inboxes. Because recording and transcription are delivered as part of a broader sales/CRM suite rather than a standalone notetaker, it best fits teams already standardized on Salesforce. The company says it serves 50,000+ customer-facing teams. Pricing is modular and quote-based: seats can be purchased per feature, no public dollar figures or named tiers are listed, and a survey or demo is required for exact figures.
Best suited for
Great Question is a UX research platform that consolidates participant recruitment, study setup, and AI analysis into a single workflow for product managers, designers, UX researchers, and research operations teams. On the recruitment side it offers access to a large participant panel, the ability to build customer panels from CRM systems, automated screening, eligibility rules, incentive payments, and a research calendar for scheduling one-on-one, collective, or round-robin interviews. For conducting research it supports moderated user interviews, AI-moderated interviews, unmoderated prototype testing with Figma, surveys, card sorting, tree testing, and focus groups, with observer rooms for live team participation. After sessions, Great Question's AI analysis generates summaries, chapters, highlights, and tags, and builds a searchable research repository where transcripts, themes, highlight reels, and insights are connected so teams can query their entire body of research. It offers a wide range of integrations and an MCP that lets users run and analyze research from AI tools, and meets enterprise requirements with SOC 2 Type II, GDPR, and HIPAA compliance. The platform aims to take research from recruitment through synthesis without stitching together multiple tools. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cirrus Insight is a free tier with paid upgrades (paid); Great Question is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cirrus Insight | Great Question |
|---|---|---|
| Core capability | Meeting bot with call recording & real-time transcription | AI analysis generating summaries, chapters, highlights, and tags from interviews |
| Standout feature | Post-meeting insights, follow-up drafts & next steps | Searchable research repository connecting transcripts, themes, and insights |
| Team usage | Pre-meeting AI briefs (Meeting AI) | Participant recruitment from a large panel plus CRM-based custom panels |
| Integrations | Live in-meeting coaching | Scheduling, screening, eligibility rules, and incentive payments |
| Languages & capture | Automatic Salesforce sync | Moderated, AI-moderated, and unmoderated study methods including prototype testing |
| Best-fit workflow | Meeting bot with call recording & real-time transcription | 50+ integrations plus an MCP for running research from AI tools |
Cirrus Insight
Choose Cirrus Insight if you need recording, transcribing, and summarizing sales calls and customer meetings — strengths include bot joins calls as an attendee, captures video, and transcribes word-for-word in real time, then surfaces post-meeting insights, draft follow-ups, and next steps.
Great Question
Choose Great Question if you need recruiting participants and scheduling user interviews end to end — strengths include handles recruitment, study execution, and analysis in one platform.
Cirrus Insight
Great Question
It depends on your workflow. Cirrus Insight is strong for recording, transcribing, and summarizing sales calls and customer meetings, while Great Question is strong for recruiting participants and scheduling user interviews end to end. Both transcribe and summarize meetings.
Cirrus Insight is a free tier with paid upgrades and Great Question is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
More head-to-head comparisons involving Cirrus Insight and Great Question.
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