Circleback: AI meeting assistant that automatically takes notes, transcribes in 100+ languages, assigns action items, and runs automations across Zoom, Google Meet, Teams, Webex, and in-person calls. Strella: AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Circleback when automatically capturing notes and action items so attendees can stay focused in meetings matters most, and Strella when b2b and b2c qualitative studies with built-in recruitment matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI meeting assistant that automatically takes notes, transcribes in 100+ languages, assigns action items, and runs automations across Zoom, Google Meet, Teams, Webex, and in-person calls.
AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls.
Circleback is a Y Combinator-backed AI meeting assistant that captures, transcribes, and organizes conversations automatically. It works with Zoom, Google Meet, Microsoft Teams, Webex, GoTo, Slack huddles, and in-person meetings, and offers a botless option via its desktop app for those who prefer not to send a bot into calls. After each meeting it produces structured notes, identifies and auto-assigns action items, and provides searchable transcripts with speaker identification across 100+ languages. AI-driven automations and "Insights" can push data into connected tools and answer questions across past meetings. Integrations include Gmail, Outlook, Slack, Google Calendar, HubSpot, Salesforce, Attio, Zoho, Linear, Notion, Monday, Zapier, and Make, plus developer access through MCP, a CLI, and webhooks. Circleback states SOC 2, GDPR, EU-US DPF, and HIPAA compliance, and offers mobile and desktop apps. New users can try it free before subscribing.
Best suited for
Strella is an AI-powered customer research platform designed to run in-depth interviews and generate actionable insights in hours rather than weeks. Teams create a study in minutes using AI-generated, unbiased discussion guides that any team member can refine and launch, and they can either lead interviews themselves or hand moderation to Strella's AI moderator for faster results. During AI-moderated sessions, the platform conducts the conversation and adapts questions in real time based on each participant's responses, asking thoughtful follow-up questions to explore topics more deeply. Strella handles study logistics including recruitment, incentives, and scheduling, and offers a choice between interviewing customers a team already knows or recruiting from a panel of millions of global participants with targeting across professional, demographic, and behavioral segments; it supports research in dozens of languages for both B2B and B2C studies. On the analysis side, the platform synthesizes findings in real time, identifies themes across participants and segments, and lets researchers chat with their research to generate video highlight reels and pull insights at multiple levels, from an individual participant up to broader strategic patterns. The company is venture-backed and reports use by recognized consumer brands. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Circleback is from $20.83/mo (paid); Strella is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Circleback | Strella |
|---|---|---|
| Core capability | AI meeting notes | AI moderator conducting adaptive, in-depth interviews in real time |
| Standout feature | Action item tracking | Optional human-led moderation alongside AI-moderated sessions |
| Team usage | Multi-language transcription | AI-generated unbiased discussion guides editable by the team |
| Integrations | AI search across meetings | Recruitment, incentives, and scheduling handled in-platform |
| Languages & capture | Workflow automations | Real-time synthesis with cross-participant and segment-level themes |
| Best-fit workflow | AI meeting notes | Chat-with-research and video highlight reel generation |
Circleback
Choose Circleback if you need automatically capturing notes and action items so attendees can stay focused in meetings — strengths include works across zoom, google meet, microsoft teams, webex, goto, slack huddles, and in-person meetings.
Strella
Choose Strella if you need rapid customer discovery and concept validation interviews — strengths include flexibility to run interviews via ai or have a human moderate.
Circleback
Strella
It depends on your workflow. Circleback is strong for automatically capturing notes and action items so attendees can stay focused in meetings, while Strella is strong for rapid customer discovery and concept validation interviews. Both transcribe and summarize meetings.
Circleback is from $20.83/mo and Strella is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
More head-to-head comparisons involving Circleback and Strella.
Circleback is automation-first (it triggers CRM, Linear and Slack actions); Granola is a bot-free personal notepad. Automation versus privacy.
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