BuildBetter: A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist BuildBetter when product teams aggregating customer-call insights into jira, linear, or notion matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
BuildBetter offers BB Recorder, a no-bot meeting recorder that captures meetings by recording system audio directly on the device rather than sending a bot into the call. On macOS it can run as a menu-bar (notch-style) recorder, a floating overlay, or a full-window app, and it includes smart auto-detection that begins recording when it detects a call. Recording, transcription, summarization, and even a live AI assistant for asking questions during a call can run locally using on-device models, so notes and transcripts can stay on the user's machine. Users can optionally upload recordings to BuildBetter's cloud for enhanced transcripts with speaker diarization, AI-powered summaries, and team collaboration. The broader BuildBetter platform is oriented toward product teams and customer-facing roles, helping aggregate insights across many calls and route them into tools such as Jira, Linear, and Notion. BB Recorder is available on macOS as well as iOS and Android. It is aimed at product, sales, customer success, and support teams that want privacy-conscious local capture with the option to escalate to cloud-based team features. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
BuildBetter is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | BuildBetter | Substrata |
|---|---|---|
| Core capability | No-bot recording that captures system audio locally | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | macOS recorder with menu-bar, floating overlay, and full-window modes | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Smart auto-detection that starts recording when a call is detected | Email signal analysis for sentiment and engagement |
| Integrations | Local transcription, summarization, and a live AI assistant | Deal momentum tracking across conversations |
| Languages & capture | Optional cloud upload for speaker diarization and team collaboration | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Routes insights into tools like Jira, Linear, and Notion | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
BuildBetter
Choose BuildBetter if you need product teams aggregating customer-call insights into jira, linear, or notion — strengths include local processing keeps recordings and notes on the device by default.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
BuildBetter
Substrata
It depends on your workflow. BuildBetter is strong for product teams aggregating customer-call insights into jira, linear, or notion, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
BuildBetter is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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