BuildBetter: A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration. Proshort: Sales conversation intelligence and coaching platform that records and analyzes calls, surfaces deal health, and delivers contextual rep coaching, with development roots in Bengaluru, India. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist BuildBetter when product teams aggregating customer-call insights into jira, linear, or notion matters most, and Proshort when coaching reps on call behaviors and running ai roleplay practice matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration.
Sales conversation intelligence and coaching platform that records and analyzes calls, surfaces deal health, and delivers contextual rep coaching, with development roots in Bengaluru, India.
BuildBetter offers BB Recorder, a no-bot meeting recorder that captures meetings by recording system audio directly on the device rather than sending a bot into the call. On macOS it can run as a menu-bar (notch-style) recorder, a floating overlay, or a full-window app, and it includes smart auto-detection that begins recording when it detects a call. Recording, transcription, summarization, and even a live AI assistant for asking questions during a call can run locally using on-device models, so notes and transcripts can stay on the user's machine. Users can optionally upload recordings to BuildBetter's cloud for enhanced transcripts with speaker diarization, AI-powered summaries, and team collaboration. The broader BuildBetter platform is oriented toward product teams and customer-facing roles, helping aggregate insights across many calls and route them into tools such as Jira, Linear, and Notion. BB Recorder is available on macOS as well as iOS and Android. It is aimed at product, sales, customer success, and support teams that want privacy-conscious local capture with the option to escalate to cloud-based team features. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Proshort is an AI-powered sales platform that combines conversation intelligence, sales coaching, deal analytics, and enablement in a single product. It captures and analyzes sales conversations across voice and video meetings on platforms such as Zoom, Microsoft Teams, and Google Meet, producing AI notes, summaries, action items, and risk insights. Beyond meeting capture, Proshort aggregates CRM, email, and meeting data to give visibility into deal health, probability, and qualification coverage, and tracks coaching signals like talk ratio, filler words, objection handling, and tone to generate personalized coaching suggestions for each rep. The platform also offers AI roleplay practice built from real customer interactions and CRM automation that updates records and integrates with tools such as Salesforce and HubSpot. Proshort delivers contextual coaching snippets where reps already work, including the CRM, email, and Slack. The company is venture-backed and operates with headquarters in Cupertino, California and a development office in Bengaluru, India, serving customers in the US and India. It is positioned as an accessible alternative to large enterprise conversation intelligence suites. Pricing varies by plan. Check the official website for current pricing.
Best suited for
BuildBetter is a free tier with paid upgrades (freemium); Proshort is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | BuildBetter | Proshort |
|---|---|---|
| Core capability | No-bot recording that captures system audio locally | Records and summarizes Zoom, Teams, and Google Meet sales calls with AI notes and action items |
| Standout feature | macOS recorder with menu-bar, floating overlay, and full-window modes | Call scoring on talk ratio, filler words, objection handling, and next-step quality |
| Team usage | Smart auto-detection that starts recording when a call is detected | Deal intelligence aggregating CRM, email, and meeting data with risk flagging |
| Integrations | Local transcription, summarization, and a live AI assistant | Personalized rep coaching delivered in CRM, email, and Slack |
| Languages & capture | Optional cloud upload for speaker diarization and team collaboration | AI roleplay training built from real customer interactions |
| Best-fit workflow | Routes insights into tools like Jira, Linear, and Notion | CRM automation and integrations (Salesforce, HubSpot) |
BuildBetter
Choose BuildBetter if you need product teams aggregating customer-call insights into jira, linear, or notion — strengths include local processing keeps recordings and notes on the device by default.
Proshort
Choose Proshort if you need automatically capturing and summarizing sales meetings for reps and managers — strengths include combines conversation intelligence, coaching, and deal analytics in one platform.
BuildBetter
Proshort
It depends on your workflow. BuildBetter is strong for product teams aggregating customer-call insights into jira, linear, or notion, while Proshort is strong for automatically capturing and summarizing sales meetings for reps and managers. Both transcribe and summarize meetings.
BuildBetter is a free tier with paid upgrades and Proshort is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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