Bright Pattern: Bright Pattern is an omnichannel contact center platform that transcribes live and recorded customer interactions and applies AI-powered quality management and analytics across all channels. JustCall: Cloud communications platform with AI call scoring, real-time agent assist, and conversation intelligence for sales coaching across voice and SMS. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Bright Pattern when transcribing and quality-scoring 100% of customer support calls for compliance and coaching matters most, and JustCall when reps getting live on-screen objection-handling prompts during calls matters most. Run both through a week of actual calls to see which suits your workflow.
Bright Pattern is an omnichannel contact center platform that transcribes live and recorded customer interactions and applies AI-powered quality management and analytics across all channels.
Cloud communications platform with AI call scoring, real-time agent assist, and conversation intelligence for sales coaching across voice and SMS.
Bright Pattern is an enterprise omnichannel contact center (CCaaS) platform that captures, transcribes, and analyzes customer interactions across voice, chat, SMS, messenger, and other channels. Its automatic speech recognition converts live and recorded calls into searchable text transcripts, which feed sentiment analysis, keyword and intent detection, and quality scoring. The platform's OmniQM quality management system automatically evaluates and scores interactions, flagging conversations for supervisor review and tracking metrics like AHT, CSAT, NPS, and first-call resolution. Real-time agent assist surfaces suggestions and compliance prompts during conversations, while interaction analytics help managers spot trends such as customer churn. Bright Pattern integrates with CRMs including Salesforce and Zendesk, and supports speech recognition in multiple languages. It is built for contact centers, BPOs, and customer service teams in sectors such as healthcare, insurance, financial services, retail, and government. It is available as cloud SaaS, on-premise, or private cloud, with a stated 30-day free trial.
Best suited for
JustCall is a cloud-based communications platform for sales and support teams that layers AI coaching and conversation intelligence on top of voice, SMS, and WhatsApp. Its AI Call Scoring automatically evaluates every conversation against custom frameworks such as BANT, MEDDIC, or proprietary scorecards, with per-question breakdowns that show where reps underperform and scores that sync back to CRM records. Real-Time Agent Assist delivers on-screen prompts during active calls, with cues for objection handling, script adherence, and compliance alerts for regulated conversations. The conversation intelligence layer produces AI-generated call summaries with action items, talk-to-listen ratio analysis, sentiment tracking, filler-word and dead-air detection, and searchable transcripts across all conversations. Calls are recorded and transcribed automatically with speaker identification and moment highlighting. For live management, whisper and barge modes let managers coach mid-call. JustCall is used by thousands of teams across sales coaching, contact-center, and compliance-heavy sectors, and integrates with major CRMs. Headquartered in San Francisco, it is a live, operating product as of 2025/2026 used for new-rep ramp, coaching, and conversation analysis. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Bright Pattern is custom pricing (contact sales); JustCall is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Bright Pattern | JustCall |
|---|---|---|
| Core capability | Automatic speech recognition transcription of live and recorded interactions | CRM integrations and multi-channel voice, SMS, and WhatsApp |
| Standout feature | OmniQM automated quality management with AI scoring of interactions | AI Call Scoring against custom frameworks (BANT, MEDDIC, or proprietary scorecards) with per-question breakdowns |
| Team usage | Sentiment analysis and intent/keyword detection on conversations | Real-Time Agent Assist with on-screen prompts and compliance alerts during calls |
| Integrations | Real-time agent assist with suggestions and compliance prompts | AI-generated call summaries with action items |
| Languages & capture | Omnichannel coverage across voice, chat, SMS, and messaging | Conversation intelligence: talk-to-listen ratio, sentiment, filler-word and dead-air detection |
| Best-fit workflow | CRM integrations including Salesforce and Zendesk | Automatic call recording and transcription with speaker identification and moment highlighting |
Bright Pattern
Choose Bright Pattern if you need transcribing and quality-scoring 100% of customer support calls for compliance and coaching — strengths include transcription is tightly integrated with quality management and analytics across all channels.
JustCall
Choose JustCall if you need sales teams scoring every call against meddic or bant and syncing results to the crm — strengths include custom scoring frameworks (bant, meddic) give structured, repeatable call evaluation.
Bright Pattern
JustCall
It depends on your workflow. Bright Pattern is strong for transcribing and quality-scoring 100% of customer support calls for compliance and coaching, while JustCall is strong for sales teams scoring every call against meddic or bant and syncing results to the crm. Both transcribe and summarize meetings.
Bright Pattern is custom pricing and JustCall is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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