Braina: Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews. Zell: Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Braina when transcribing recorded meetings and interviews into text or subtitles matters most, and Zell when automating sales-manager coaching with personalized plans and ai roleplays matters most. Run both through a week of actual calls to see which suits your workflow.
Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews.
Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription.
Braina (short for "Brain Artificial") is a Windows desktop AI assistant and speech-to-text application developed by Brainasoft. For meeting-related work, it transcribes pre-recorded audio and video files (WAV, MP3, M4A, MP4) into text, handling content such as meetings, interviews, lectures, and broadcasts. Transcription runs locally on the user's computer, supports multiple speakers without voice training, and can output plain text, text with timestamps, and subtitle formats (SRT and WebVTT). It also offers live voice dictation into any application across many languages, plus voice commands for controlling the PC. Beyond transcription, Braina provides an interface to local and cloud large language models, note-taking with persistent memory, reminders, and document chat. It runs primarily on Windows, with companion iOS and Android apps that can remotely control a connected PC over Wi-Fi. It is aimed at professionals, students, and researchers who want desktop dictation and offline file transcription rather than an automated bot that joins live meetings.
Best suited for
Zell is a Berlin-based AI platform that captures and analyzes real sales calls to give sales teams performance visibility and automated coaching. It works across video calls, phone calls, and in-person meetings, automatically evaluating call behaviors such as talk patterns, objection handling, and discovery depth, and producing scorecards and instant AI call summaries once conversations end. A skill-gaps dashboard helps managers see who is improving and where coaching is needed, while an AI coaching component (named Dave) generates personalized feedback, coaching plans, and roleplay simulations based on each rep's actual performance, then tracks improvement over time. Zell positions itself as a layer that turns conversation insights into action and automates much of the sales manager's manual coaching workload. As a European company founded in 2024, Zell emphasizes GDPR-compliant, on-device transcription that does not require a meeting bot or store customer data. The company has validated its model with clients across the US, Germany, Italy, and Spain and is backed by European pre-seed investors. It is a newer, privacy-focused alternative to large US conversation intelligence platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Braina is a free tier with paid upgrades (freemium); Zell is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Braina | Zell |
|---|---|---|
| Core capability | Transcribe recorded audio and video files (WAV, MP3, M4A, MP4) to text | Captures and analyzes video, phone, and in-person sales calls |
| Standout feature | Offline multi-speaker transcription with no voice training required | GDPR-compliant on-device transcription without a meeting bot or stored customer data |
| Team usage | Output to plain text, timestamped text, SRT and WebVTT subtitles | Automated scorecards on talk patterns, objection handling, and discovery depth |
| Integrations | Live voice dictation into any application across many languages | Instant AI call summaries after each conversation |
| Languages & capture | Voice commands for PC control plus note-taking and reminders | Skill-gap dashboard for managers across reps |
| Best-fit workflow | Interface to local and cloud large language models | AI coaching, personalized coaching plans, and roleplay simulations |
Braina
Choose Braina if you need transcribing recorded meetings and interviews into text or subtitles — strengths include transcription runs locally on your own computer for privacy.
Zell
Choose Zell if you need analyzing real sales calls to score rep behaviors and identify skill gaps — strengths include privacy-first design with on-device transcription suited to gdpr-conscious eu teams.
Braina
Zell
It depends on your workflow. Braina is strong for transcribing recorded meetings and interviews into text or subtitles, while Zell is strong for analyzing real sales calls to score rep behaviors and identify skill gaps. Both transcribe and summarize meetings.
Braina is a free tier with paid upgrades and Zell is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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