Balto: Real-time AI guidance and agent-assist platform that coaches contact-center and sales agents live during calls. Chorus by ZoomInfo: Conversation intelligence for sales calls inside ZoomInfo We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Balto when guiding agents live through objections and compliance requirements matters most, and Chorus by ZoomInfo when deal and competitor analysis matters most. Run both through a week of actual calls to see which suits your workflow.
Real-time AI guidance and agent-assist platform that coaches contact-center and sales agents live during calls.
Conversation intelligence for sales calls inside ZoomInfo
Balto is a contact-center AI platform centered on real-time guidance during live customer and sales calls. Rather than focusing on post-call review, Balto listens to conversations as they happen and surfaces dynamic prompts, objection-handling cues, compliance checklists, and knowledge-base answers to the agent in the moment. Its Agent Assist pulls relevant information so reps can respond to customer questions instantly, while real-time QA automatically scores interactions across all calls and flags compliance risk early, maintaining an audit trail for supervisors. Coaching automation tailors recommendations to each agent's performance, and real-time note generation produces call summaries without manual write-ups. Balto also offers voice AI agents to handle high-volume, repeatable calls and supports omnichannel context across voice and digital channels. It integrates with CRMs and telephony systems such as Salesforce and RingCentral. The platform is used across industries including healthcare, insurance, banking, collections, and home improvement, and is aimed at contact centers and sales teams that want in-the-moment guidance, compliance assurance, and automated quality management at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Chorus is a conversation-intelligence platform, now part of ZoomInfo, that records, transcribes, and analyzes sales calls and meetings to help revenue teams coach reps and understand deals. It captures conversations across major conferencing platforms, generates summaries and action items, and applies analytics to surface topics, competitor mentions, next steps, and risk signals across the pipeline. Rather than focusing on individual notes, Chorus aggregates conversation data at the team and deal level, giving managers visibility into what is working and where deals may stall, and it supports coaching through call libraries and highlights. As part of ZoomInfo, it can connect conversation insights with broader go-to-market data, and it integrates with CRMs so information flows into existing workflows. Chorus is aimed at mid-market and enterprise sales organizations that want deep, data-driven conversation intelligence tied to their revenue stack rather than a lightweight meeting notetaker. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Balto is a free tier with paid upgrades (freemium); Chorus by ZoomInfo is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Balto | Chorus by ZoomInfo |
|---|---|---|
| Core capability | Real-time, in-call guidance with dynamic prompts and objection cues | Recording and transcription |
| Standout feature | Agent Assist that surfaces knowledge-base answers live | Conversation and deal intelligence |
| Team usage | Automated quality assurance scoring across 100% of calls | Coaching and call libraries |
| Integrations | Real-time compliance monitoring with audit trails | Competitor and topic tracking |
| Languages & capture | Automated call summaries and coaching recommendations | CRM integrations |
| Best-fit workflow | Integrations with CRMs and phone systems such as Salesforce and RingCentral | Recording and transcription |
Balto
Choose Balto if you need guiding agents live through objections and compliance requirements — strengths include guides agents during the call rather than only analyzing afterward.
Chorus by ZoomInfo
Choose Chorus by ZoomInfo if you need sales coaching at scale — strengths include deep, team-level conversation analytics.
Balto
Chorus by ZoomInfo
It depends on your workflow. Balto is strong for guiding agents live through objections and compliance requirements, while Chorus by ZoomInfo is strong for sales coaching at scale. Both transcribe and summarize meetings.
Balto is a free tier with paid upgrades and Chorus by ZoomInfo is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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