Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Zenarate: Zenarate's Performance Analyzer is an AI tool that transcribes, redacts, and scores live contact-center agent calls for quality assurance and coaching. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Zenarate when monitoring customer sentiment and emerging call topics to surface compliance and experience issues matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Zenarate's Performance Analyzer is an AI tool that transcribes, redacts, and scores live contact-center agent calls for quality assurance and coaching.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Zenarate is an AI simulation-training and conversation-analytics platform for contact centers, and its Performance Analyzer (formerly Call Analyzer) is the module that turns live customer calls into structured quality and coaching data. The AI engine automatically transcribes each interaction, redacts sensitive information, and scores calls against a client's defined call model and skill expectations, processing up to 100% of calls rather than a small sampled subset. Analysis runs nightly so leaders have results the next day, with automated scorecards, sentiment analysis, topic and trend reporting, and next-action coaching recommendations. Managers can drill into specific conversation moments, listen to the audio, and add commentary directly from the scorecard. Because it sits inside Zenarate's AI Coach platform, identified gaps can be turned into personalized roleplay simulations and coaching plans. It is built for QA managers, training leaders, and contact-center operations across industries such as financial services, healthcare, insurance, telecom, retail, and travel, and supports multiple languages and global deployments.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Zenarate is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Zenarate |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI transcription of live agent calls with automatic redaction of sensitive information |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automated scoring of up to 100% of calls against a client's defined call model and skill parameters |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Quality-assurance scorecards with the ability to listen to audio and add manager commentary |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Sentiment analysis plus topic-frequency and trend reporting across interactions |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Next-action coaching recommendations that convert QA findings into roleplay simulations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Nightly batch processing so insights are ready the following day |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Zenarate
Choose Zenarate if you need automating contact-center qa by transcribing and scoring every agent call instead of manual sampling — strengths include analyzes up to 100% of calls instead of a small manual qa sample, with automatic transcription and redaction.
Backtrack
Zenarate
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Zenarate is strong for automating contact-center qa by transcribing and scoring every agent call instead of manual sampling. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Zenarate is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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