Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Wudpecker: AI notes with templates for sales, CS and product calls Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Wudpecker when standardized meeting summaries matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI notes with templates for sales, CS and product calls
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Wudpecker is an AI meeting notetaker that records and transcribes calls and then generates structured, template-based summaries so each meeting produces consistent, ready-to-use notes. It works across major conferencing platforms and focuses on turning conversations into organized write-ups — decisions, next steps, and key points — rather than leaving users with a raw transcript. Templates let teams standardize how different meeting types are documented, which is useful for sales discovery calls, customer conversations, and recurring internal meetings. Wudpecker can share summaries and push notes into other tools so follow-ups happen where teams already work, and it supports multiple languages for international users. It is typically adopted by customer-facing and sales teams that value clean, repeatable summaries and want to reduce the manual effort of writing up calls, positioning itself as a lightweight, template-driven notetaker rather than a heavy analytics platform. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Wudpecker is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Wudpecker |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Template-based AI summaries |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Action items and key points |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Sharing and integrations |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Multi-language support |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Wudpecker
Choose Wudpecker if you need sales discovery call notes — strengths include consistent, template-driven summaries.
Backtrack
Wudpecker
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Wudpecker is strong for sales discovery call notes. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Wudpecker is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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