Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Clari Copilot: Real-time sales call prompts and conversation intelligence We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Clari Copilot when objection handling with battlecards matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Real-time sales call prompts and conversation intelligence
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Clari Copilot, formerly known as Wingman, is a conversation-intelligence tool for sales teams that records, transcribes, and analyzes calls to improve coaching and deal execution. It captures conversations across major conferencing platforms, generates summaries and action items, and provides real-time battlecards and cues to help reps handle objections and stay on message during live calls. After calls, managers get analytics, scorecards, and deal insights, and because Copilot is part of the broader Clari revenue platform, conversation data can connect to forecasting and pipeline workflows. It integrates with CRMs so notes and next steps sync automatically into existing systems. Clari Copilot is aimed at mid-market and enterprise revenue teams that want both in-call assistance and after-call intelligence tied to their pipeline. It is most valuable for organizations that already think about revenue operations holistically and want conversation data feeding into deal and forecast visibility, not just standalone meeting notes. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Clari Copilot is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Clari Copilot |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Real-time battlecards and cues |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI summaries and action items |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Deal and pipeline insights |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | CRM integrations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Clari Copilot
Choose Clari Copilot if you need real-time sales call coaching — strengths include strong real-time call assistance.
Backtrack
Clari Copilot
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Clari Copilot is strong for real-time sales call coaching. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Clari Copilot is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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