Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Willow Voice: Willow Voice is a system-wide AI dictation app for Mac, Windows, and iPhone that converts speech into cleaned-up, formatted text and inserts it at the cursor in any application. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Willow Voice when writing documents and notes in apps like notion with automatic formatting matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Willow Voice is a system-wide AI dictation app for Mac, Windows, and iPhone that converts speech into cleaned-up, formatted text and inserts it at the cursor in any application.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Willow Voice is an AI dictation tool that turns spoken words into polished written text inside any application. Instead of recording meetings, it works at the cursor: you place your cursor in a text field (such as Gmail, Slack, Notion, iMessage, or a code editor), hold a hotkey, speak naturally, and formatted text appears in place. As it transcribes, Willow automatically removes filler words, fixes punctuation, and applies formatting, and it can learn your writing style to adapt tone across different apps. The product is built for professionals who want to write messages, emails, and documents faster than typing. It runs on Mac, Windows, and iPhone, supports voice commands for inserting line breaks and bullet points, handles many languages, and offers an auto-learning dictionary for names and terminology. Willow advertises low-latency transcription and an AI mode that expands brief spoken notes into complete messages. For organizations, it markets SOC 2 and HIPAA compliance, zero data retention, and admin controls. It is a dictation tool rather than a meeting or call recorder.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Willow Voice is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Willow Voice |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | System-wide dictation that inserts transcribed text at the cursor in any app via a hotkey |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automatic cleanup that removes filler words, fixes punctuation, and applies formatting |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Style and tone matching that learns and adapts to your writing across apps |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | AI mode that expands brief spoken notes into complete, polished messages |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Voice commands for formatting (e.g. new line, bullet point) and an auto-learning dictionary for names and terms |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Cross-platform availability on Mac, Windows, and iPhone with support for many languages |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Willow Voice
Choose Willow Voice if you need drafting emails, slack messages, and chat replies by speaking instead of typing — strengths include works everywhere you type instead of being locked to a single app or note interface.
Backtrack
Willow Voice
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Willow Voice is strong for drafting emails, slack messages, and chat replies by speaking instead of typing. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Willow Voice is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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