Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. VITO: VITO is a mobile app from ReturnZero that automatically transcribes recorded phone calls into searchable text with speaker labels and summaries, optimized for Korean. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and VITO when capturing and sharing business call details for agents, sales, and small-business owners matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
VITO is a mobile app from ReturnZero that automatically transcribes recorded phone calls into searchable text with speaker labels and summaries, optimized for Korean.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
VITO (비토) is a call-transcription app developed by ReturnZero Inc. (리턴제로), a Seoul-based speech-AI company. It automatically converts recorded phone calls into readable, chat-style text using ReturnZero's proprietary speech-recognition engine tuned for conversational Korean. Rather than joining live virtual meetings as a bot, VITO works from a phone's call-recording function: once a call is recorded, the audio is transcribed, with speaker identification distinguishing participants, and users can later read, keyword-search, replay specific segments, and review summaries of past conversations. It also supports bulk conversion of previously recorded calls. VITO is available on iOS and Android, with PC/web access to view transcripts, and offers cloud storage so call history is preserved across devices. The company also exposes its underlying RTZR speech-to-text technology as a separate developer API. VITO is aimed at everyday users and professionals such as real-estate agents, delivery drivers, office workers, students, and small-business owners who need to revisit, search, or share the content of their phone conversations.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); VITO is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | VITO |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic speech-to-text transcription of recorded phone calls |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Speaker identification across multi-party conversations |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Chat-style transcripts with keyword search and segment replay |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Call summaries and follow-up reminders |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Bulk conversion of previously recorded calls |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Cloud storage with PC/web access to transcripts across devices |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
VITO
Choose VITO if you need reviewing and searching the content of past phone calls — strengths include strong korean speech recognition from returnzero's proprietary stt engine.
Backtrack
VITO
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while VITO is strong for reviewing and searching the content of past phone calls. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and VITO is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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