Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Vinton: An AI notetaker built natively in Salesforce that captures meetings, transcribes and summarizes them, and syncs the data to Salesforce records. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Vinton when capturing in-person and phone conversations into salesforce records matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
An AI notetaker built natively in Salesforce that captures meetings, transcribes and summarizes them, and syncs the data to Salesforce records.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Vinton is an AI meeting notetaker and conversation intelligence application built exclusively for Salesforce and listed on the Salesforce AppExchange, aimed at sales and service teams that run their workflows inside Sales Cloud or Service Cloud. Vinton captures conversations across virtual meetings on Zoom, Google Meet, Microsoft Teams, and Slack huddles, as well as in-person meetings, phone calls, and voice notes. It records and transcribes the discussion, then generates an AI summary, meeting minutes, key topics, suggested next steps, and a draft follow-up email. Because Vinton is native to Salesforce, all of this output is written directly to related records such as Opportunities, Accounts, Contacts, and Cases, and the data can be used in Salesforce flows and automations. Vinton also provides meeting intelligence like speaking-time analysis and coaching tips, plus an Ask Vinton assistant for querying past calls. A separate botless option, Vinton Scribe, runs on the desktop and transcribes a meeting without joining it as a participant, then adds the transcript and AI notes to Salesforce. Vinton is built for revenue teams that want meeting intelligence captured entirely within their Salesforce environment. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Vinton is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Vinton |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Captures virtual meetings, in-person meetings, phone calls, and voice notes |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Works with Zoom, Google Meet, Microsoft Teams, and Slack huddles |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI summaries, meeting minutes, key topics, and next steps |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Drafts follow-up emails from the conversation |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Syncs notes and insights to Salesforce Opportunities, Accounts, Contacts, and Cases |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Botless Vinton Scribe desktop notetaker option |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Vinton
Choose Vinton if you need logging sales call summaries and next steps onto salesforce opportunities — strengths include built natively in salesforce so all data lands on crm records and flows.
Backtrack
Vinton
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Vinton is strong for logging sales call summaries and next steps onto salesforce opportunities. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Vinton is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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