Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Userology: Vision-aware AI UX research agent that moderates usability and concept-testing interviews and reports task metrics and insights. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Userology when scaling generative ux interviews without researcher bottlenecks matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Vision-aware AI UX research agent that moderates usability and concept-testing interviews and reports task metrics and insights.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Userology is an AI UX research platform built around a vision-aware AI moderator that conducts user research interviews and usability tests at scale. Unlike text-only interview bots, its moderator can watch participants complete tasks on screen, layering in interaction analysis to evaluate how users actually navigate a product, and it asks context-aware follow-up questions, detects silence, and handles technical glitches during a session. The platform supports several research methods, including generative voice interviews, prototype testing with Figma links, live product research on existing Android, iOS, and web experiences, and diary studies, with additional evaluative methods noted as in development. It supports moderation in 40-plus languages and offers built-in participant recruitment from a large panel, plus an integration with User Interviews for additional targeting, screening, and recruitment. After sessions, Userology automatically generates reports that combine transcripts, qualitative and quantitative patterns, and key metrics, and it lets teams chat with their research data to dig into findings. The product positions itself as a way for product and design teams to compress research timelines from weeks to days while reducing the manual hours typically required for moderating and analyzing studies. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Userology is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Userology |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Vision-aware AI moderator that observes on-screen task completion |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Context-aware follow-ups with silence detection and glitch handling |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Multiple methods: voice interviews, prototype testing, live product research, diary studies |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Automated reports with transcripts, insights, and task-based metrics |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Chat-with-your-research data exploration |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Built-in panel recruitment plus User Interviews integration, 40+ languages |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Userology
Choose Userology if you need ai-moderated usability and prototype testing of apps and web products — strengths include vision awareness supports usability and prototype testing, not just verbal interviews.
Backtrack
Userology
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Userology is strong for ai-moderated usability and prototype testing of apps and web products. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Userology is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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