Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Traq.ai: Conversation intelligence platform that records, transcribes, and analyzes sales calls and links insights to the CRM. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Traq.ai when coaching reps using recorded conversations and analytics matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Conversation intelligence platform that records, transcribes, and analyzes sales calls and links insights to the CRM.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Traq.ai is a conversation intelligence platform built for sales teams that records, transcribes, and analyzes sales calls and meetings. After each conversation, the platform generates summaries, action items, and recommended next steps, and applies analysis such as sentiment and topic detection to surface buyer preferences, competitive mentions, and obstacles raised during the call. These outputs are attached to the relevant prospect or deal record in connected systems, helping reduce manual note-taking and administrative work. Traq.ai integrates with common CRMs including HubSpot and Salesforce, as well as conferencing tools such as Zoom, Microsoft Teams, and Google Meet, and offers a mobile app for capturing in-person meetings. An AI assistant, referred to as Ask Ava, lets users query their full repository of recorded conversations to find specific information and trends across deals. The platform is aimed at sales managers and reps who want consistent call documentation, coaching material drawn from real conversations, and CRM records that stay current without heavy manual entry. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Traq.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Traq.ai |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic call recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries, action items, and recommended next steps |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Sentiment and conversation analytics |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | CRM integrations (HubSpot, Salesforce) and conferencing connectors (Zoom, Teams, Meet) |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Ask Ava AI assistant to query past conversations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Mobile app for in-person meeting capture |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Traq.ai
Choose Traq.ai if you need documenting sales calls with summaries and action items — strengths include links call insights directly to crm prospect and deal records.
Backtrack
Traq.ai
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Traq.ai is strong for documenting sales calls with summaries and action items. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Traq.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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