Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. toruno: Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and toruno when organizations wanting screen context preserved alongside the transcript matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
toruno is a meeting recording service from Ricoh Company, Ltd. in Japan that captures meetings as a combination of transcription, audio recording, and screen capture, so users can later review who said what and what was shown on screen. It works with web meetings on platforms such as Microsoft Teams and Zoom as well as on-site meetings. toruno offers several capture methods: a Windows desktop application that performs real-time transcription during live meetings, an iPhone app for recording on-site discussions, and a web interface for uploading existing audio or video files. After capture, it can generate AI summaries with customizable templates to turn raw transcripts into structured meeting minutes. Japanese transcription is the primary focus, and a business/AI summary plan also supports transcription of other languages such as English and Chinese. The service includes enterprise-grade security and administration features, including two-factor authentication, IP restrictions, and per-user permission management over transcriptions, plus integration with kintone. It is aimed at Japanese businesses that want a searchable, shareable record of meetings and negotiations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); toruno is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | toruno |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Combined transcription, audio recording, and screen capture of meetings |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Real-time transcription via Windows desktop app, plus iPhone and file-upload capture |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI-generated summaries with customizable minutes templates |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Japanese-first transcription with English and Chinese support on higher plans |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Enterprise security: two-factor authentication and IP restrictions |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Per-user permission management over transcriptions |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
toruno
Choose toruno if you need japanese teams needing searchable records of meetings and business negotiations — strengths include screen capture alongside transcript preserves visual context from meetings.
Backtrack
toruno
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while toruno is strong for japanese teams needing searchable records of meetings and business negotiations. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and toruno is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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