Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. TalkMark: Dutch-optimized AI meeting assistant that transcribes, identifies speakers and summarizes meetings with EU data storage. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and TalkMark when tracking action items and decisions across recurring meetings matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Dutch-optimized AI meeting assistant that transcribes, identifies speakers and summarizes meetings with EU data storage.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
TalkMark is a Dutch AI meeting assistant that records conversations, transcribes them with speaker identification and produces summaries and action points. It is positioned as a tool tuned for the Dutch language, with the company emphasizing strong accuracy on Dutch business speech and a focus on remembering context across meetings, such as who said what and which commitments were made. The tool detects up to several distinct speakers per meeting, generates executive-style summaries and key points, and automatically surfaces action items with owners and deadlines. Transcripts are made full-text searchable, and notes can be exported to formats including PDF, Word, CSV and TXT. TalkMark works with meetings on Microsoft Teams, Zoom and Google Meet, and can also capture in-person meetings using a phone microphone. A notable selling point for European users is data residency: the company states that data is stored on EU servers in Frankfurt and that the service is built to be GDPR-compliant. The product is operated by a Netherlands-based company and is aimed at Dutch and European teams that want privacy-conscious, Dutch-language meeting documentation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); TalkMark is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | TalkMark |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Dutch-optimized transcription with speaker identification |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries and key-point extraction |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automatic action-item detection with owners and deadlines |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Full-text search across recorded meetings |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Exports to PDF, Word, CSV and TXT |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Works with Teams, Zoom, Google Meet and in-person meetings |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
TalkMark
Choose TalkMark if you need transcribing and summarizing dutch-language business meetings — strengths include tuned specifically for the dutch language.
Backtrack
TalkMark
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while TalkMark is strong for transcribing and summarizing dutch-language business meetings. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and TalkMark is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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