Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Tactiq: Tactiq is a browser-based AI meeting assistant that transcribes Google Meet, Zoom, and Microsoft Teams calls in real time with no bot, then generates summaries and action items. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Tactiq when capturing action items and follow-ups without manual note-taking matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Tactiq is a browser-based AI meeting assistant that transcribes Google Meet, Zoom, and Microsoft Teams calls in real time with no bot, then generates summaries and action items.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Tactiq is an AI meeting assistant that runs as a Chrome (and Edge) browser extension and captures live captions to transcribe Google Meet, Zoom, and Microsoft Teams calls in real time, without sending a bot to join the meeting. After each call it produces AI summaries, extracts action items and follow-ups, and lets you run custom AI prompts against the transcript to pull out decisions or answers. Transcripts can be shared, exported, and pushed into other tools through its integrations, which include Slack, HubSpot, Salesforce, Notion, and Confluence, with Linear and Google Docs among the workflows (Google Docs is marked coming soon). It supports 60+ languages. The free plan allows 10 transcripts and 5 AI credits per month with no credit card required; paid plans add unlimited transcripts, more or unlimited AI credits, team auto-sharing, and enterprise controls such as SAML SSO and advanced data retention.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Tactiq is from $8/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Tactiq |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Real-time no-bot transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI meeting summaries |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Action item extraction |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Custom AI prompts |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Workflow integrations & export |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Real-time no-bot transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Tactiq
Choose Tactiq if you need automatically transcribing and summarizing recurring team or client meetings — strengths include transcribes in real time without adding a bot to the call, since it works as a browser extension capturing live captions.
Backtrack
Tactiq
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Tactiq is strong for automatically transcribing and summarizing recurring team or client meetings. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Tactiq is from $8/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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