Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Supernormal: Supernormal is an AI meeting notetaker. A Mac/Windows desktop app captures Google Meet, Zoom, Teams and in-person conversations, then generates transcripts, summaries and action items. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Supernormal when turning meeting discussions into action items, follow-ups and shareable recaps matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Supernormal is an AI meeting notetaker. A Mac/Windows desktop app captures Google Meet, Zoom, Teams and in-person conversations, then generates transcripts, summaries and action items.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Supernormal is an AI meeting assistant that captures and writes up your conversations automatically. Instead of bots or a browser extension, it runs as a Mac or Windows desktop app that detects meetings on platforms like Google Meet, Zoom, Microsoft Teams and Slack Huddles, and can also record in-person discussions through your device's microphone. After each meeting it produces a transcript with speaker labels, an AI summary and action items, all searchable and organized into projects. Supernormal has expanded into agentic work: you can prompt it to draft documents, slide decks, spreadsheets and images that reference your meetings, then export to Google Drive or Microsoft Office. It connects to Google and Outlook Calendar, Gmail and Google Drive, and offers a Model Context Protocol server that pipes your notes into Claude, ChatGPT and Cursor. Its desktop app supports seven languages.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Supernormal is from $0/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Supernormal |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic meeting capture on Google Meet, Zoom, Microsoft Teams and Slack Huddles, plus in-person microphone audio |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI-generated transcripts with speaker labels, summaries and action items, searchable with filters and projects |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI agents that create documents, slide decks, spreadsheets and images referencing your meetings |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Integrations with Google and Outlook Calendar, Gmail and Google Drive, with export to Google Drive and Microsoft Office |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Supernormal MCP server connecting meetings and notes to Claude, ChatGPT, Cursor and other MCP-compatible AI tools |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Automatic meeting capture on Google Meet, Zoom, Microsoft Teams and Slack Huddles, plus in-person microphone audio |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Supernormal
Choose Supernormal if you need automatically capturing and summarizing recurring team and client video calls — strengths include desktop app captures meetings automatically across google meet, zoom and microsoft teams, plus in-person conversations via microphone.
Backtrack
Supernormal
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Supernormal is strong for automatically capturing and summarizing recurring team and client video calls. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Supernormal is from $0/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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