Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. SubtitleBee: SubtitleBee is an AI-powered web app that auto-transcribes audio and video and adds styled, translatable subtitles in 120+ languages. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and SubtitleBee when adding accurate, styled captions to social and marketing videos matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
SubtitleBee is an AI-powered web app that auto-transcribes audio and video and adds styled, translatable subtitles in 120+ languages.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SubtitleBee is a browser-based AI tool that automatically converts spoken audio and video into text and generates synchronized, styled subtitles. Beyond captioning marketing clips and social videos, it offers a dedicated audio-transcription mode that handles interviews, lectures, meetings, voice memos, webinars, and podcasts: users upload a recording, select the source language, then review and edit the AI-generated transcript in an in-browser editor before exporting. It recognizes a wide range of languages and can translate captions across many of them, making it useful for global and accessibility-focused workflows. Transcripts and subtitles can be downloaded in standard formats including TXT, SRT, VTT, and ASS. Additional editing tools let users restyle captions (font, color, size, opacity), resize and crop video for different platforms, and add overlay "supertitles." It targets content creators, podcasters, educators, marketers, and professionals who need fast, editable transcripts and captions without technical skills. SubtitleBee has been operating since 2019 and runs entirely in the browser.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); SubtitleBee is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | SubtitleBee |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI transcription of audio and video for interviews, meetings, webinars, podcasts, and voice memos |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automatic subtitle/caption generation with recognition of 120+ languages |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Subtitle translation across many languages for multilingual output |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | In-browser transcript editor to review and correct AI output before export |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Export to multiple formats including TXT, SRT, VTT, and ASS |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Caption styling plus video resizing/cropping (16:9, 9:16, 1:1) and overlay captions |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
SubtitleBee
Choose SubtitleBee if you need transcribing recorded interviews, meetings, or webinars into editable text — strengths include single tool covers both transcription and styled subtitling, with translation into many languages.
Backtrack
SubtitleBee
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while SubtitleBee is strong for transcribing recorded interviews, meetings, or webinars into editable text. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and SubtitleBee is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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