Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Subanana: Hong Kong AI transcription and subtitling platform with meeting transcription, summaries, and multilingual support. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Subanana when generating and exporting subtitles for video content matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Hong Kong AI transcription and subtitling platform with meeting transcription, summaries, and multilingual support.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Subanana is an AI transcription and subtitling platform based in Hong Kong and operated by Datax AI Solutions. It positions itself as an AI subtitling and transcription tool for the Hong Kong market, handling mixed Cantonese-and-English content as well as more than 80 languages including Chinese, English, Japanese, Korean, and Thai. The platform automatically transcribes audio and video, generates and embeds subtitles, and exports results in multiple formats such as .srt, .docx, .csv, and .txt, making it useful for content creators and marketers in addition to meeting documentation. Its meeting transcription capabilities include real-time voice transcription with live translation, automatic speaker identification, automated summaries, and action items, along with support for recording Google Meet and Microsoft Teams meetings. Subanana offers a freemium model with a short free allowance before paid plans, and it is frequently presented as a local alternative to international tools and to Korean services like Clova Note for users who need strong Cantonese and code-switching handling. The product serves a broad base of individual users and teams across content, business, and remote-work scenarios. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Subanana is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Subanana |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI transcription and subtitle generation across 80+ languages |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Strong handling of mixed Cantonese-and-English (code-switching) audio |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Meeting transcription with automated summaries and action items |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Real-time voice transcription with live translation |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Automatic speaker identification |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Subtitle embedding and export to .srt, .docx, .csv, and .txt |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Subanana
Choose Subanana if you need transcribing and summarizing cantonese-english meetings for hong kong teams — strengths include built for the hong kong market with strong cantonese and code-switching support.
Backtrack
Subanana
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Subanana is strong for transcribing and summarizing cantonese-english meetings for hong kong teams. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Subanana is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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