Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Spinach: AI meeting assistant that joins Zoom, Google Meet, Teams, and Webex calls to record, transcribe, summarize, capture action items, and push updates to tools like Slack and Jira. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Spinach when generating engineering standup and sprint updates and syncing tasks to jira or linear matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI meeting assistant that joins Zoom, Google Meet, Teams, and Webex calls to record, transcribe, summarize, capture action items, and push updates to tools like Slack and Jira.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Spinach (Spinach AI, by StayIn, Inc.) is an AI meeting assistant that joins video calls on Zoom, Google Meet, Microsoft Teams, Webex, and Slack Huddles to record, transcribe, and summarize discussions, with transcription support across roughly 100 languages. It captures meeting notes, decisions, and action items, then automates follow-up by drafting recaps and pushing updates into connected tools. Integrations include Slack, Jira, Asana, Linear, Notion, Trello, ClickUp, Monday.com, and Confluence, plus CRMs such as Salesforce, HubSpot, Attio, and Zoho. It offers role-specific outputs (for example PRD drafts for product managers and sprint planning support for engineering teams) and an "Ask Spinach" AI assistant for querying meeting content. The free Starter plan offers unlimited meeting recording and transcription with basic AI summaries and calendar/Slack integration (7-day recording retention), while advanced AI, Ask Spinach, and project-management/CRM integrations require a paid plan. Spinach maintains SOC 2 Type II, GDPR, and HIPAA compliance.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Spinach is from $0/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Spinach |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Meeting recording & transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries & action items |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Project tool & CRM integrations |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Ask Spinach assistant |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | 100-language support |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Meeting recording & transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Spinach
Choose Spinach if you need automatically taking and sharing notes, summaries, and action items from team meetings — strengths include free starter plan offers unlimited meeting recording, transcription, and basic ai summaries.
Backtrack
Spinach
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Spinach is strong for automatically taking and sharing notes, summaries, and action items from team meetings. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Spinach is from $0/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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