Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Speak: Speak AI is a meeting transcription and conversation-analysis platform with an auto-joining bot for Zoom, Teams, Meet, and Webex, plus sentiment and theme analysis. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Speak when analyzing customer interviews and research calls for themes and sentiment matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Speak AI is a meeting transcription and conversation-analysis platform with an auto-joining bot for Zoom, Teams, Meet, and Webex, plus sentiment and theme analysis.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Speak (Speak AI) is a transcription and conversation-intelligence platform that turns voice and video into searchable, structured data. Its meeting notetaker bot auto-joins Zoom, Microsoft Teams, Google Meet, and Webex calls to deliver real-time transcription with speaker identification across 100+ languages, and it also handles file uploads, phone-call transcription, an embeddable web recorder, and iOS/Android capture. Beyond transcripts, Speak extracts custom fields, themes, and sentiment, and lets you chat with your data using multiple AI models. It exports to CSV and JSON, integrates with Slack, Zapier, and a developer API, and offers an MCP server connecting Claude, ChatGPT, and Gemini. New accounts get a free 7-day trial (no credit card) with 30 minutes of transcription. It is geared toward researchers, analysts, and sales/ops teams rather than simple note-taking alone.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Speak is from $25/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Speak |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Meeting notetaker bot |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Real-time transcription |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Sentiment and theme analysis |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Multi-model AI chat |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | CSV/JSON export |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Meeting notetaker bot |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Speak
Choose Speak if you need recording and transcribing zoom, teams, meet, and webex meetings — strengths include auto-joining meeting bot supports zoom, teams, google meet, and webex.
Backtrack
Speak
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Speak is strong for recording and transcribing zoom, teams, meet, and webex meetings. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Speak is from $25/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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