Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. SoundType AI: SoundType AI is an AI audio and video transcription platform that converts recordings into text with speaker identification, AI summaries, and an interactive chat to query the content. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and SoundType AI when producing labeled transcripts of interviews and podcasts for content creation matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
SoundType AI is an AI audio and video transcription platform that converts recordings into text with speaker identification, AI summaries, and an interactive chat to query the content.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SoundType AI is an AI-powered transcription platform that converts audio and video recordings into searchable, editable text. It is built for professionals, content creators, students, and researchers handling meetings, interviews, lectures, and podcasts. Users upload common audio formats such as MP3, WAV, M4A, and WMA, and the service transcribes them while automatically identifying and tagging different speakers (speaker diarization) to produce structured, easy-to-follow transcripts. Beyond plain transcription, it generates AI summaries that condense long recordings into key points and highlights, and offers an interactive "chat with your audio" feature that lets users ask questions about a recording and receive answers drawn from the transcribed content. SoundType AI advertises support for over 90 languages and dialects and lets users export transcripts as TXT, SRT, PDF, and DOCX files. It is available across the web, iOS, and Android, with synced access. The product distinguishes itself by combining accurate multilingual transcription with summarization and conversational querying of recordings in one tool.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); SoundType AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | SoundType AI |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Audio and video transcription supporting MP3, WAV, M4A, and WMA files |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automatic speaker identification (diarization) that tags different speakers |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI-generated summaries condensing transcripts into key points and highlights |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Interactive chat to ask questions and get answers from recorded content |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Support for over 90 languages and dialects |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Export to TXT, SRT, PDF, and DOCX formats |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
SoundType AI
Choose SoundType AI if you need transcribing and summarizing team meetings and capturing action items — strengths include combines transcription, speaker labeling, ai summaries, and chat-with-audio in one tool.
Backtrack
SoundType AI
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while SoundType AI is strong for transcribing and summarizing team meetings and capturing action items. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and SoundType AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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