Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Sonnet AI: Bot-free AI meeting assistant that records device audio, transcribes, and generates structured notes and action items across major conferencing apps. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Sonnet AI when recruiters documenting candidate interviews with structured templates matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Bot-free AI meeting assistant that records device audio, transcribes, and generates structured notes and action items across major conferencing apps.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sonnet AI is an end-to-end AI meeting assistant and notetaker that captures conversations without sending a separate bot into the call. Instead of joining as a visible participant, it records high-quality audio directly from the user's device, which lets it work across Zoom, Google Meet, Microsoft Teams, Slack and Discord without per-platform integrations or plug-ins. Once a meeting ends, Sonnet produces a transcript and a structured set of notes, pulls out action items with potential assignees and deadlines, and stores everything in a searchable conversation database so users can revisit past discussions. It offers a template gallery aimed at specific contexts such as sales, recruiting, legal and medical meetings, along with customizable note layouts that support elements like tables and concept maps. Additional features include meeting reminders and preparation tools, participant relationship tracking, and the ability to keep CRM records updated from meeting content. It is designed for professionals and teams who want hands-free note capture and reliable post-meeting follow-up without disrupting the flow of a live conversation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Sonnet AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Sonnet AI |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Bot-free recording that captures device audio without joining the call as a participant |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automatic transcription with AI-generated structured notes |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Action item extraction with assignees and deadlines |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Template gallery for sales, recruiting, legal, medical and other meeting types |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Searchable database of past conversations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Works across Zoom, Google Meet, Microsoft Teams, Slack and Discord |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Sonnet AI
Choose Sonnet AI if you need sales reps capturing call notes and follow-ups without a bot in the room — strengths include no visible bot joins the meeting, which can feel less intrusive to participants.
Backtrack
Sonnet AI
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Sonnet AI is strong for sales reps capturing call notes and follow-ups without a bot in the room. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Sonnet AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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