Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Sonix: High-accuracy automated transcription in 50+ languages Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Sonix when interview and podcast transcription matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
High-accuracy automated transcription in 50+ languages
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sonix is an automated transcription service that converts audio and video into accurate, searchable text across a wide range of languages. While not a meeting bot in the traditional sense, it is widely used to transcribe recorded meetings, interviews, podcasts, and videos, making it a core AI-transcription tool for teams that work with recorded conversations. Sonix provides an in-browser editor where users can review and correct transcripts, add timestamps and speaker labels, and search across content quickly. It also offers translation and subtitle features, which helps multilingual teams and content creators repurpose recordings. Because it focuses on high-quality transcription rather than live meeting assistance, Sonix is often paired with recording tools or used to process existing audio and video files. It is popular with researchers, journalists, podcasters, and businesses that need reliable transcripts they can edit, search, and translate, with an emphasis on accuracy and language coverage. Platforms: Web / upload audio and video. Integrations: Zapier, Google Drive. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Sonix is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Sonix |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automated transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | In-browser transcript editor |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Multi-language support |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Translation and subtitles |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Search across transcripts |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Automated transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Sonix
Choose Sonix if you need transcribing recorded meetings — strengths include accurate transcription with strong editing.
Backtrack
Sonix
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Sonix is strong for transcribing recorded meetings. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Sonix is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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