Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Soniox: Multilingual speech AI platform offering real-time and async speech-to-text and translation APIs for meetings and voice apps. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Soniox when building voice agents and dictation features into apps matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Multilingual speech AI platform offering real-time and async speech-to-text and translation APIs for meetings and voice apps.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Soniox is a multilingual speech AI platform that provides speech-to-text, translation, and text-to-speech APIs aimed at developers building voice-enabled applications, including meeting transcription, voice agents, dictation, and call-center tools. Its speech recognition supports real-time streaming with low latency as well as asynchronous processing of recorded files, and it covers a broad set of languages with the ability to handle conversations where speakers switch languages mid-sentence. For meeting and multi-party scenarios, Soniox offers speaker separation so transcripts can attribute speech to individual participants, along with handling of names, alphanumerics, and domain-specific terms. The platform also includes real-time speech translation across many language pairs, which is useful for international calls and meetings. Soniox markets enterprise-grade compliance, including SOC 2 Type 2, ISO 27001, HIPAA, and GDPR, and offers multi-region deployment with data-residency options and a privacy-oriented architecture where audio is processed in real time. Because it is delivered as APIs and SDKs, organizations typically embed Soniox into their own products rather than using it as a standalone meeting application. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Soniox is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Soniox |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Real-time and asynchronous speech-to-text APIs |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Speaker separation for multi-participant conversations |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Real-time speech translation across many language pairs |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Code-switching support for mid-sentence language changes |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Web and server SDKs for browser and backend integration |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Enterprise compliance with SOC 2, ISO 27001, HIPAA, and GDPR |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Soniox
Choose Soniox if you need transcribing multilingual meetings and calls in real time — strengths include strong multilingual and translation capabilities for global meetings.
Backtrack
Soniox
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Soniox is strong for transcribing multilingual meetings and calls in real time. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Soniox is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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