Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. SmartWinnr: AI roleplay and coaching platform for regulated industries where reps rehearse customer conversations with AI avatars. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and SmartWinnr when accelerating onboarding and certification for sales teams in regulated sectors matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI roleplay and coaching platform for regulated industries where reps rehearse customer conversations with AI avatars.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SmartWinnr is a practice-first AI roleplay and coaching platform aimed at sales teams in regulated industries such as pharmaceuticals, medical devices, and other life sciences fields. Reps rehearse real customer conversations through voice-based, two-way simulations with AI avatars that listen, ask follow-up questions, raise objections, and react to delivery, helping build compliant messaging into habit. After each session, the platform provides automated, multi-dimensional scoring and real-time AI coaching that highlights conversation quality, which the company says reduces manager workload by handling much of the evaluation. Buyer personas can be customized to mirror ideal customer profiles across industries, and the company states that new lifelike simulations can be created or updated quickly from customizable templates. Managers and enablement leaders get analytics dashboards that show rep scores, practice frequency, and skill gaps so they can target coaching efficiently, while gamification features such as points, badges, and leaderboards encourage ongoing practice. SmartWinnr is accessible on desktop and mobile and is designed for sales leaders, training managers, and enablement professionals who need scalable, audit-conscious practice for customer-facing teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); SmartWinnr is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | SmartWinnr |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Two-way voice-based AI roleplay with avatars that ask follow-ups and raise objections |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automated multi-dimensional scoring of rep practice sessions |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Real-time AI coaching highlighting conversation quality |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Customizable buyer personas mirroring ideal customer profiles |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Manager analytics dashboards showing scores, practice frequency, and skill gaps |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Gamification with points, badges, and leaderboards |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
SmartWinnr
Choose SmartWinnr if you need pharma and medtech reps rehearsing compliant messaging for hcp conversations — strengths include purpose-built for regulated industries like pharma and medical devices.
Backtrack
SmartWinnr
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while SmartWinnr is strong for pharma and medtech reps rehearsing compliant messaging for hcp conversations. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and SmartWinnr is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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