Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Simmie: AI sales roleplay platform where reps practice realistic buyer conversations and get automated scoring and coaching. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Simmie when drilling pricing and other objection-handling responses against an ai buyer matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI sales roleplay platform where reps practice realistic buyer conversations and get automated scoring and coaching.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Simmie is an AI roleplay platform built for sales teams that want to scale conversation practice and coaching without relying on manager availability. Reps engage in simulated conversations with realistic AI personas that push back, raise objections, and adapt to what the rep says, allowing practice of cold calls, discovery, objection handling, demos, and other call types on demand. Every conversation is graded against a configurable rubric so teams apply one consistent bar for readiness, and an AI coaching layer delivers post-call analysis and targeted feedback or drill assignments. A builder tool converts existing scripts, playbooks, and call recordings into practice scenarios automatically, reducing the manual setup that traditionally limits roleplay programs. Simmie can be accessed through the web as well as through ChatGPT, Claude, Slack, and Microsoft Teams via MCP integrations, and it offers manager dashboards for visibility into rep readiness and skill gaps. The platform is SOC 2 Type II certified, includes regulatory-adherence detection features, and operates on a credit-based model where one credit equals roughly one minute of simulation. It is offered across individual, team, and enterprise infrastructure tiers and is actively operating in 2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Simmie is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Simmie |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI roleplay with realistic personas that push back and adapt |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automated scoring of every conversation against a configurable rubric |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI coaching layer with post-call feedback and drill assignments |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Scenario builder that converts scripts, playbooks, and recordings into practice |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Access via web, ChatGPT, Claude, Slack, and Microsoft Teams (MCP) |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Manager dashboards for rep readiness and skill gaps |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Simmie
Choose Simmie if you need onboarding new sales reps with repeatable practice scenarios before live calls — strengths include lets reps practice objection handling and discovery on demand without a manager.
Backtrack
Simmie
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Simmie is strong for onboarding new sales reps with repeatable practice scenarios before live calls. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Simmie is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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