Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Sembly AI: Team-focused notetaker with action items across 48 languages Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Sembly AI when multilingual meeting transcription matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Team-focused notetaker with action items across 48 languages
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sembly AI records and transcribes meetings in 40+ languages, then produces AI notes, summaries, and automatically detected tasks, with an AI chat assistant (Semblian) over single or multiple meetings. It connects to Zoom, Google Meet, Microsoft Teams, and Webex, and automates via Zapier, webhooks, MCP, and CRM tools. As of March 2026, Sembly no longer offers a permanent free plan — the only no-cost option is a time-limited Basic free trial; paid plans start at $10/user/mo (annual).
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Sembly AI is from $10/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Sembly AI |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | 40+ language transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Automated action items |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Semblian AI chat |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Workflow automations |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | 40+ language transcription |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Automated action items |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Sembly AI
Choose Sembly AI if you need team ai notes with task automation — strengths include transcription and ai notes in 40+ languages.
Backtrack
Sembly AI
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Sembly AI is strong for team ai notes with task automation. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Sembly AI is from $10/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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