Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Salesken: Real-time AI sales cues and conversation intelligence We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Salesken when coaching at scale matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Real-time AI sales cues and conversation intelligence
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Salesken is a conversation-intelligence platform that helps sales teams improve by analyzing their calls. It records and transcribes conversations across major conferencing platforms, generates summaries and action items, and applies analytics to surface what is working in winning calls versus losing ones. A key part of Salesken is real-time guidance: it can provide cues to reps during live calls to keep conversations on track. After calls, managers get coaching tools, scorecards, and pipeline insights that connect conversations to deal outcomes, and the platform integrates with CRMs so data and follow-ups flow into existing systems. Salesken is aimed at mid-market and enterprise revenue teams that want data-driven coaching at scale rather than just meeting notes. Because it is sales-specific, it is most valuable for organizations where call quality directly affects revenue and where managers need visibility into many reps and conversations. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Salesken is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Salesken |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Real-time call cues |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI summaries and action items |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Coaching scorecards and analytics |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | CRM integrations |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Recording and transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Salesken
Choose Salesken if you need real-time sales call guidance — strengths include real-time guidance during calls.
Backtrack
Salesken
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Salesken is strong for real-time sales call guidance. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Salesken is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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