Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. RingSense for Sales: RingCentral's AI conversation and revenue intelligence solution that analyzes sales calls, meetings, and emails for revenue teams. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and RingSense for Sales when automatically logging conversation summaries and notes to the crm matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
RingCentral's AI conversation and revenue intelligence solution that analyzes sales calls, meetings, and emails for revenue teams.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
RingSense for Sales is RingCentral's AI-powered conversation and revenue intelligence solution for sales reps, sales leaders, revenue operations, customer success, and marketing teams (now presented under RingCentral's AI Conversation Expert branding). It records and transcribes phone calls and video meetings and applies natural language processing and machine learning to generate intelligent summaries, topics, and follow-ups from each interaction. From recorded conversations it surfaces talk time, sentiment analysis, frequently asked questions, competitor and objection mentions, and common phrases, and it can score conversations against custom criteria so leaders can prioritize which calls need attention. The platform automatically pushes notes and key conversation points into CRM systems such as Salesforce, HubSpot, Microsoft Dynamics, and Zoho, keeping records updated without manual entry. For managers, RingSense provides AI-driven coaching tools, deal tracking, and high-level reporting, while reps receive call summaries, next-step highlights, and soft-skills feedback. Deeply tied to RingCentral's communications platform, it is aimed at revenue teams that want conversation insights and coaching layered onto their calling and meeting workflow. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); RingSense for Sales is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | RingSense for Sales |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Records and transcribes calls and video meetings with AI summaries |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Sentiment analysis, talk-time metrics, and topic/keyword detection |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Custom conversation scoring to prioritize follow-up |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Automated CRM updates to Salesforce, HubSpot, Dynamics, and Zoho |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | AI coaching tools, deal tracking, and reporting for sales leaders |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Per-rep call summaries, next steps, and soft-skills feedback |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
RingSense for Sales
Choose RingSense for Sales if you need revenue teams analyzing calls and meetings for coaching and deal insights — strengths include tightly integrated with ringcentral's calling and meeting platform.
Backtrack
RingSense for Sales
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while RingSense for Sales is strong for revenue teams analyzing calls and meetings for coaching and deal insights. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and RingSense for Sales is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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