Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Rev: Human and AI transcription, captions and meeting notes Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Rev when captioning video content matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Human and AI transcription, captions and meeting notes
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Rev is a well-known transcription and captioning service that offers both automated (AI) and human-generated transcripts, giving users a choice between speed and maximum accuracy. It is widely used to transcribe recorded meetings, interviews, podcasts, and videos, and it also provides captions and subtitles for video content. In addition to file-based transcription, Rev offers an AI notetaker that can join and summarize meetings, extending its core transcription expertise into the live meeting-assistant space. Users can edit transcripts, search content, and export in various formats, and the human-transcription option is valued when near-perfect accuracy is required, such as for legal, media, or research use. Because it spans automated and human services, Rev appeals to a broad audience — from individuals needing a quick transcript to organizations that require verified, high-accuracy text. It is often chosen when transcription quality and reliable turnaround matter as much as automation. Platforms: Web / upload audio and video / meeting notetaker. Integrations: Zapier. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Rev is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Rev |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI and human transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Captions and subtitles |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI meeting notetaker |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Transcript editing and export |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Multi-format output |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | AI and human transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Rev
Choose Rev if you need high-accuracy transcripts — strengths include choice of ai or human accuracy.
Backtrack
Rev
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Rev is strong for high-accuracy transcripts. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Rev is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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