Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Proshort: Sales conversation intelligence and coaching platform that records and analyzes calls, surfaces deal health, and delivers contextual rep coaching, with development roots in Bengaluru, India. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Proshort when coaching reps on call behaviors and running ai roleplay practice matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Sales conversation intelligence and coaching platform that records and analyzes calls, surfaces deal health, and delivers contextual rep coaching, with development roots in Bengaluru, India.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Proshort is an AI-powered sales platform that combines conversation intelligence, sales coaching, deal analytics, and enablement in a single product. It captures and analyzes sales conversations across voice and video meetings on platforms such as Zoom, Microsoft Teams, and Google Meet, producing AI notes, summaries, action items, and risk insights. Beyond meeting capture, Proshort aggregates CRM, email, and meeting data to give visibility into deal health, probability, and qualification coverage, and tracks coaching signals like talk ratio, filler words, objection handling, and tone to generate personalized coaching suggestions for each rep. The platform also offers AI roleplay practice built from real customer interactions and CRM automation that updates records and integrates with tools such as Salesforce and HubSpot. Proshort delivers contextual coaching snippets where reps already work, including the CRM, email, and Slack. The company is venture-backed and operates with headquarters in Cupertino, California and a development office in Bengaluru, India, serving customers in the US and India. It is positioned as an accessible alternative to large enterprise conversation intelligence suites. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Proshort is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Proshort |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Records and summarizes Zoom, Teams, and Google Meet sales calls with AI notes and action items |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Call scoring on talk ratio, filler words, objection handling, and next-step quality |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Deal intelligence aggregating CRM, email, and meeting data with risk flagging |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Personalized rep coaching delivered in CRM, email, and Slack |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | AI roleplay training built from real customer interactions |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | CRM automation and integrations (Salesforce, HubSpot) |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Proshort
Choose Proshort if you need automatically capturing and summarizing sales meetings for reps and managers — strengths include combines conversation intelligence, coaching, and deal analytics in one platform.
Backtrack
Proshort
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Proshort is strong for automatically capturing and summarizing sales meetings for reps and managers. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Proshort is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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