Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Praiz: French AI meeting recorder and conversation-intelligence platform that records and transcribes calls and meetings and feeds structured insights into the CRM for sales teams. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Praiz when analysing customer calls at scale to surface objections and deal risk matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
French AI meeting recorder and conversation-intelligence platform that records and transcribes calls and meetings and feeds structured insights into the CRM for sales teams.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Praiz is a French conversation-intelligence and AI meeting platform headquartered in Paris and founded in 2022. It is positioned for revenue and sales teams that want to capture, transcribe and analyse customer conversations and turn them into structured, decision-ready data. Praiz records and transcribes calls and meetings, supporting transcription across 100+ languages, then applies AI agents to extract signals such as deal qualification, pain points, objections, competitor mentions and churn risk. The platform places heavy emphasis on CRM automation: it offers custom field mapping and automated logging that synchronises summaries, notes and follow-ups into systems including HubSpot, Salesforce, Pipedrive, Zoho, Dynamics 365, Planhat and Attio, alongside a broad library of additional integrations. Praiz also exposes its conversation data through search and filtering, and provides an MCP server to connect conversations to large language models. The vendor describes specialised agents for frameworks such as MEDDIC and BANT, aimed at sales coaching and pipeline visibility. As of 2025/2026 the official website resolves to a live product serving multiple teams, and Praiz is a member of French Tech Grand Paris. It is best suited to sales and customer-facing organisations that need their conversations reflected accurately in the CRM. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Praiz is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Praiz |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Recording and transcription of calls and meetings in 100+ languages |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI agents that extract deal signals, pain points, objections and churn risk |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automated summaries and follow-up generation |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Deep CRM integration with custom field mapping and automated logging |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Searchable, filterable conversation data |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | MCP server to connect conversation data to large language models |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Praiz
Choose Praiz if you need sales teams logging meeting outcomes automatically into the crm — strengths include strong crm automation across many major sales platforms.
Backtrack
Praiz
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Praiz is strong for sales teams logging meeting outcomes automatically into the crm. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Praiz is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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