Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Owll: AI meeting assistant that records and transcribes calls and meetings into summaries and prioritized action items. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Owll when capturing in-person meetings on a phone or watch matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI meeting assistant that records and transcribes calls and meetings into summaries and prioritized action items.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Owll is an AI meeting assistant that records and transcribes meetings and other audio and turns them into organized summaries and action items. It supports real-time transcription on Zoom, Google Meet, and Microsoft Teams, and can record meetings live or process recordings after the fact, along with phone recordings and other audio sources. After transcription, Owll generates automated summaries, extracts action items, applies priority tags, and converts transcripts into structured smart notes that users can review and share. The product is available across platforms, with iOS and Android mobile apps that include Apple Watch support, plus web-based access and cloud storage for recordings and summaries, making it usable both at a desk and on the move for in-person capture. Owll is aimed at professionals and teams who attend frequent virtual or in-person meetings and want a single place to capture conversations, retrieve decisions, and follow up on tasks without manual note-taking. Its mobile-first design makes it suitable for capturing both online calls and face-to-face discussions. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Owll is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Owll |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Real-time transcription for Zoom, Google Meet, and Microsoft Teams |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Live or post-call recording, plus phone and other audio sources |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automated summaries with extracted, priority-tagged action items |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | iOS and Android apps with Apple Watch support |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Web access with cloud storage for recordings and summaries |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Conversion of transcripts into structured smart notes |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Owll
Choose Owll if you need transcribing and summarizing virtual meetings on zoom or teams — strengths include works across major video meeting platforms and mobile.
Backtrack
Owll
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Owll is strong for transcribing and summarizing virtual meetings on zoom or teams. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Owll is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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