Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Outset: AI-moderated research platform that runs multimodal interviews at scale and auto-synthesizes themes, quotes, and highlight reels. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Outset when continuous customer discovery with rapid automated synthesis matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI-moderated research platform that runs multimodal interviews at scale and auto-synthesizes themes, quotes, and highlight reels.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Outset is an all-in-one AI-moderated research platform that combines conversational AI with behavioral and emotional analysis to run qualitative interviews at scale. Its AI moderator conducts natural, adaptive conversations via video, voice, or text, dynamically probing based on audio and visual cues to uncover detail beyond surface-level answers, and supports interviews in effectively any language across a broad set of countries. Researchers set up interview guides quickly with help from automated logic, including advanced probing rules and intelligent question skipping, and the platform can field hundreds of interviews simultaneously. Built-in recruitment provides access to a very large pool of potential participants across many geographies, or teams can bring their own audience. After interviews complete, Outset automatically synthesizes results into relevant summaries, themes, powerful quotes, and customizable highlight reels without manual tagging, and generates shareable outputs including custom AI-generated reports, highlight reels, and slide decks for stakeholders. Most teams complete interviews within hours and receive AI-synthesized summaries minutes later. The company is venture-backed and reports adoption by large enterprises using the platform to accelerate or replace traditional market research methods. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Outset is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Outset |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI moderator conducting multimodal video, voice, and text interviews |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Dynamic probing driven by audio and visual cues |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automated interview-guide setup with probing rules and smart skipping |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Hundreds of simultaneous interviews with built-in recruitment |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Automatic synthesis into summaries, themes, quotes, and highlight reels |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Stakeholder outputs including custom reports and slide decks |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Outset
Choose Outset if you need running large-scale qualitative interviews for market research — strengths include runs large volumes of interviews in parallel with fast synthesis.
Backtrack
Outset
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Outset is strong for running large-scale qualitative interviews for market research. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Outset is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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