Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Optiverse: Swiss AI meeting assistant (Optiverse AG, Zurich) that transcribes meetings, generates summaries and action items, and feeds CRM and workflow tools. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Optiverse when enriching crm records and follow-up tasks from sales meetings matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Swiss AI meeting assistant (Optiverse AG, Zurich) that transcribes meetings, generates summaries and action items, and feeds CRM and workflow tools.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Optiverse is an AI meeting assistant developed by Optiverse AG, a Swiss company headquartered in Zurich and incorporated in 2024. The platform centralizes and automates meeting data for both virtual and in-person meetings, capturing conversations via integrations with Zoom, Microsoft Teams and Google Meet as well as in-person recordings. Its OptiAgent assistant auto-generates transcripts, summaries and action items in 45+ languages, lets users ask for key points and insights from a meeting, and goes beyond documentation by populating tasks in boards, drafting follow-up emails and syncing data into downstream workflows. Optiverse markets a dedicated sales configuration that turns meeting content into CRM enrichment, pipeline updates and assigned follow-up tasks, and the company states it offers a large catalog of integrations spanning transcripts, email, meetings, CRM and messaging. It is offered as a cloud product for SMEs and an on-premise option for larger enterprises. On the compliance side, Optiverse emphasizes Swiss hosting, enterprise-grade security, GDPR and Swiss FADP alignment, ISO 27001 certification, and a stated policy of not using customer data for AI model training. The product is actively operating in 2025/2026, with the company reporting daily meeting usage and B2B pilots and having received Swiss startup funding and recognition. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Optiverse is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Optiverse |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | OptiAgent assistant producing transcripts, summaries and action items in 45+ languages |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Capture for virtual meetings (Zoom, Teams, Meet) and in-person recordings |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Follow-up email drafting and automatic task creation in boards |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | CRM enrichment and sales-pipeline workflow automation |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Broad catalog of integrations across transcripts, email, CRM and messaging |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Cloud and on-premise deployment options |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Optiverse
Choose Optiverse if you need automating meeting notes and action items for swiss and european teams — strengths include swiss-hosted with strong privacy positioning (gdpr, fadp, iso 27001).
Backtrack
Optiverse
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Optiverse is strong for automating meeting notes and action items for swiss and european teams. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Optiverse is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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