Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Notula.ai: Indonesian AI meeting assistant that joins or records calls, transcribes in Bahasa Indonesia, and generates automatic meeting minutes and summaries. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Notula.ai when transcribing uploaded audio or video recordings in bahasa indonesia matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Indonesian AI meeting assistant that joins or records calls, transcribes in Bahasa Indonesia, and generates automatic meeting minutes and summaries.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notula.ai is an Indonesian AI meeting assistant focused on transcription and automatic meeting minutes (notulen) in Bahasa Indonesia. Users can capture meetings in several ways: by pasting a meeting link for Zoom, Google Meet, or Microsoft Teams so Notula.ai joins as a participant and records the session, by recording directly in the browser using the device microphone, or by uploading existing audio and video files. The platform then processes the recording, produces a transcript, and generates summaries. Summaries can be created in different styles, including a formal meeting-minutes format, bullet points, or a conversational recap, and the tool identifies the main topics discussed during the meeting. Transcripts and summaries can be exported to Word or PDF and shared through customizable access links. Notula.ai is built specifically for Indonesian-language meetings and the needs of Indonesian businesses, addressing local terminology and the preference for documentation in Bahasa Indonesia. It is aimed at Indonesian companies, teams, and professionals who want to automate the creation of accurate meeting notes rather than transcribing manually. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Notula.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Notula.ai |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Joins Zoom, Google Meet, and Microsoft Teams meetings via link to record |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | Browser recording from the device microphone and audio/video file upload |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Bahasa Indonesia transcription |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Automatic summaries in formal minutes, bullet-point, or conversational styles |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Main-topic identification from the conversation |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Export to Word and PDF |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Notula.ai
Choose Notula.ai if you need indonesian teams generating notulen from zoom, meet, or teams calls — strengths include built for bahasa indonesia meeting transcription and minutes.
Backtrack
Notula.ai
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Notula.ai is strong for indonesian teams generating notulen from zoom, meet, or teams calls. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Notula.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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