Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Notta: High-accuracy transcription with 42+ language translation We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Notta when transcribing uploaded audio and video files matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
High-accuracy transcription with 42+ language translation
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notta records and transcribes meetings and uploaded audio/video in 58 languages, then generates AI summaries, chapters, and action items. It joins Zoom, Google Meet, Microsoft Teams, and Webex calls and integrates with Salesforce, HubSpot, Notion, Slack, and Zapier. The permanent free plan is limited — 120 transcription minutes per month with a hard 3-minute cap per recording, and no transcript export — so it suits trying the product more than recording full meetings; paid plans lift the caps substantially.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Notta is from $8.17/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Notta |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | 58-language transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI summaries |
| Team usage | Transcription tuned for noisy venues in 100+ languages | File upload transcription |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | CRM integrations |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | 58-language transcription |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | AI summaries |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Notta
Choose Notta if you need multilingual meeting transcription — strengths include transcription in 58 languages — among the widest coverage.
Backtrack
Notta
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Notta is strong for multilingual meeting transcription. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Notta is from $8.17/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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