Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Notah: Notah is an AI meeting notes and transcription assistant built for Arabic and bilingual Arabic-English teams across the MENA region, turning conversations into searchable transcripts, summaries, and action items. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Notah when organizations needing arabic-dialect-aware transcription and summaries for zoom, teams, meet, or webex calls matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Notah is an AI meeting notes and transcription assistant built for Arabic and bilingual Arabic-English teams across the MENA region, turning conversations into searchable transcripts, summaries, and action items.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notah is an AI meeting assistant developed specifically for the Middle East and North Africa (MENA) region, with a stated focus on Arabic and bilingual Arabic-English teams in markets such as Saudi Arabia and the UAE. Rather than treating Arabic as an afterthought, the product positions itself around regional Arabic dialect coverage and Arabic-English code-switching, the kind of mixed-language conversations common in MENA business settings. Notah records meetings and voice notes and turns them into searchable transcripts, AI-generated summaries, extracted action items, and visual mind maps, creating a searchable record of decisions and follow-ups. It works through a Chrome extension and a web app that runs in desktop and mobile browsers, and supports both online and in-person meetings. According to its own site, Notah integrates with common conferencing platforms including Zoom, Microsoft Teams, Google Meet, and Webex, plus the Saudi work platform Beem, and connects to Google Calendar and Microsoft Outlook so it can join scheduled meetings. The company emphasizes regional considerations such as MENA data residency options and compliance with local data-protection expectations. Notah offers a free tier to get started, with paid plans available for additional capabilities. It is a live, operating product as of 2025/2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Notah is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Notah |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | AI transcription of meetings and voice notes for Arabic, English, and mixed Arabic-English conversations |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI-generated meeting summaries with extracted action items and key decisions |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Searchable transcripts and meeting archive |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Mind map visualization of meeting content |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Chrome extension plus web app for desktop and mobile browsers |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Integrations with Zoom, Microsoft Teams, Google Meet, Webex, and the Beem platform |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Notah
Choose Notah if you need bilingual arabic-english business teams in the mena region capturing meeting notes and decisions — strengths include purpose-built for arabic dialects and arabic-english code-switching, a gap in many global tools.
Backtrack
Notah
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Notah is strong for bilingual arabic-english business teams in the mena region capturing meeting notes and decisions. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Notah is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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