Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Notably: Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Notably when synthesizing qualitative data into themes and insights for market research and agencies matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notably is an end-to-end qualitative research platform built for analyzing and synthesizing research data rather than capturing live meetings. Teams import diverse inputs—video and audio interview recordings, written notes, usability test recordings, and survey exports—into a centralized research repository. Its interview transcription feature imports cloud recordings and transcribes video and audio so researchers can analyze the spoken content. Notably's AI then automates much of the synthesis: it generates highlights and tags, surfaces themes, produces insight summaries, and can run sentiment analysis across an entire study. A library of customizable AI templates supports stages of the research process, from thematic analysis to persona creation, user journeys, and reporting with AI-generated visuals. Notably is aimed at UX and product researchers, market researchers, agencies, design strategists, academics, and consultants who already have collected data and want faster time-to-insight. Notably does not recruit participants, run surveys, or conduct interviews itself; it focuses on analysis and the research repository. It is a web-based, end-user SaaS product.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Notably is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Notably |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Interview transcription from imported video and audio recordings |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI-generated highlights and tags on transcripts |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Automatic theme extraction and insight summaries |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Sentiment analysis across an entire study |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Customizable AI research templates (thematic analysis, personas, journeys) |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Centralized qualitative research repository with interactive reports |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Notably
Choose Notably if you need transcribing and analyzing user interview recordings for ux and product research — strengths include strong ai automation reduces manual tagging and synthesis time.
Backtrack
Notably
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Notably is strong for transcribing and analyzing user interview recordings for ux and product research. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Notably is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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