Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Modjo: French conversation- and revenue-intelligence platform that transcribes sales calls and meetings, surfaces deal signals, and coaches reps, with data hosted in France. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Modjo when european companies needing conversation intelligence with eu data hosting matters most. Run both through a week of actual calls to see which suits your workflow.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
French conversation- and revenue-intelligence platform that transcribes sales calls and meetings, surfaces deal signals, and coaches reps, with data hosted in France.
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Modjo is a conversation- and revenue-intelligence platform founded in Paris, France, and aimed primarily at sales teams. It integrates with phone systems, video-conferencing tools, email, and calendars to automatically capture and transcribe business conversations in many languages, then applies AI to summarize calls and meetings and extract actionable insights. Beyond transcription and summaries, Modjo focuses on the revenue workflow: it scores calls, surfaces signals such as expansion opportunities, churn risk, and competitor mentions, automates CRM updates, and provides coaching feedback to help representatives improve. It offers AI agents and integrates natively with CRMs including Salesforce and HubSpot so insights are available where sales teams already work. Modjo positions itself as a European option for conversation intelligence: its data is hosted in France on AWS servers in the Paris region, and it states GDPR compliance and SOC 2 Type II certification, which is relevant for European organizations with data-residency requirements. It is used by a range of European companies. Modjo is best for sales and revenue teams, especially those in Europe, that want call recording, transcription, and deal intelligence with European data hosting. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Modjo is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Modjo |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Automatic capture and transcription of calls and meetings |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | AI call scoring and conversation analytics |
| Team usage | Transcription tuned for noisy venues in 100+ languages | Deal-signal detection (expansion, churn risk, competitors) |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Automated CRM updates and AI agents |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Native Salesforce and HubSpot integration |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Data hosted in France with GDPR and SOC 2 Type II |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Modjo
Choose Modjo if you need sales teams analyzing and coaching on call performance — strengths include european data hosting with gdpr and soc 2 type ii claims.
Backtrack
Modjo
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Modjo is strong for sales teams analyzing and coaching on call performance. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Modjo is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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